Romanian The Geeks, part of Saatchi Creative Hub Bucharest, appointed Laura Belc as its new Creative Director, coordinating the creative product of the agency.
Vlad Petre, CEO Saatchi Creative Hub BucharestLaura´s arrival within The Geeks team marks our normal development towards a new model of organization called Saatchi Creative Hub Bucharest. Within the new structure, The Geeks and Saatchi & Saatchi Romania will operate as separate agencies, but having as a base the same culture and philosophy and common work feeds and shared resources. I fully trust Laura and Ioana and I am convinced that the daring plans we have for The Geeks will fast start to shape up
Ioana Musat, Managing Director The GeeksWe aimed to grow in a healthy and long term sustainable model, focused on developing a creative product anchored in innovation and supported by data via Data Intelligence Center. Laura´s arrival consolidates the plan to build The Geeks as a partner for clients, focused on achieving solutions for business challenges, with clear results and impact within the organization
Laura Belc has 13 years of experience in local and network agencies in Romania. With passion for digital since back in dial-up era, she started to work as Art Director and fast developed the abilities and knowledge needed for her curent Creative Director position. She worked on projects that were awarded at festivals like Cannes Lions, The One Show, Eurobest, Gerety Awards, Epica, Golden Drum, Effie and many others.
Laura Belc, Creative Director The GeeksA creative department described in a tweet: Creative X Future Thinking. Our ambition is to continue “The Geeks” heritage and to self-challenge to make projects that are courageous, actual, contextual, Geeky in one word. We want to build an agency with a new creative culture, encouraged to generate visionary ideas .