The Specialist Works promotes Alice Rutland to Head of AV

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Independent media agency for dynamic growth brands, The Specialist Works, has announced the promotion of Alice Rutland to Head of AV. Rutland will head up the AV specialist team at The Specialist Works and ensure that the group continues to innovate and deliver excellence throughout 2023.

Joining The Specialist Works at an entry-level position seven years ago, Rutland has excelled throughout her tenure and become a natural leader within the group. Her unique skillset and experience in both the industry and the business make Rutland the ideal candidate to take on the role as Head of AV.

Progressing from her previous role as AV Director, Rutland will now oversee the best-in-class media planning and delivery across the entire AV spectrum. Her focus will be on creating growth- and client-centric solutions to The Specialist Works’ impressive roster of accounts, including Neilson Financial Services, Frasers Group, Auto Trader, Hastings Direct, and Many Pets.         

Verity Brown, MD at The Specialist Works said: “Alice has had a fantastic journey with The Specialist Works, she has grown as we have grown and has consistently delivered excellence for our clients. I’m really excited to be working with her, to help grow and develop our AV offering.” 

Alice Rutland, Head of AV at The Specialist Works said: “Having worked at TSW for 7+ years I’m over the moon to be promoted to head of AV and look forward to driving growth and reviewing AV innovation opportunities for the agency in 2023. I have worked across a variety of client sectors and international territories during my experience, and have an installed understanding of the agencies buying power within the AV marketplace which I want to continue to strengthen and evolve.”