Romanian integrated agency Confident rebranded
Confident, an independent integrated communications agency, is adopting a new brand identity and bringing together under The Confident Group umbrella its two lines of business: Confident – communications, and Venus Five – visual production studio.
The new positioning and brand identity come in the context of the agency’s maturation in terms of services, client portfolio, and also international expansion – Confident has opened a new office in Barcelona. The rebranding process aimed to create an image that more clearly represents the values acquired over time, signaling the unstoppable drive of the Confident team to turn the impossible into the possible.
12 years ago, the core business of Confident revolved around media relations for B2B clients. Subsequently, Confident’s expertise expanded rapidly into key industries within both consumer and B2B sectors, including tech, real estate, retail, FMCG (Fast-Moving Consumer Goods), auto, mobility, pharma, and medcomms.
The implementation of corporate and brand communication campaigns led to the establishment of a service structure built on three pillars – corporate communication, social and digital, and creative services – encompassing creative content creation, photo and video production, and sports marketing.
Mara Gojgar, Founder of Confident
“The branding agency, Inoveo Consultants, through a structured process, helped us discover Brand DNA that defines CONFIDENT and our team. It all started with a workshop where, after much introspection and analysis, we managed to extract the ‘atoms’ that make us who we are, that describe us the best. We won’t bore you with all the details, but the conclusion was that we are smart, fast, courageous, adventurous, and that we can make the impossible possible.
Then came the big challenge: how do we showcase all of this in a logo? Since we are all about being smart and #CONFIDENTTech, we called upon artificial intelligence (wink wink). And we prompted it so well that the result was almost final, meaning the motorcyclist ‘on a rush,’ ready for adventure. A guy on a motorcycle is wild, but a girl on a motorcycle is wild squared. Plus the vibe;)
Furthermore, we collaborated with Dochița Zenoveiov (founder of the Inoveo Consultants branding agency) and her team to complete the identity with the other branding elements.”
The final details led to the definition of Confident’s mission: “Driving brands to people’s hearts” and the discovery of a tagline that clicks with the final picture and is very engaging: “Up for a ride?”
Mara Gojgar, Founder of Confident
“After going through all the moments of joy and ‘Eureka!’ we realised that we still wanted everyone to know that we are making a BIG change and that we needed something inspiring and dynamic, just like our whole story. Please play the video below. A lot of hard work went into it 😀Introducing… We are Confident manifesto”
Present in Bucharest and Barcelona, The Confident Group is a marketing communication cluster consisting of companies with expertise in the CEE region (Romania, Poland, Hungary, Czech Republic, Slovakia) and Spain.
Confident’s focus is on accommodating international clients in the Romanian market and supporting companies from the CEE region in entering the Western market.
The international expansion of the Confident Group was driven by the global ambitions of the clients we advise, as well as by our entrepreneurial DNA.
The Confident Group has developed expertise in key consumer and B2B industries, including tech, real estate, retail & FMCG, auto & mobility, pharma & medcomms.
Confident has won several awards for Tech PR and Brand PR campaigns at the PR Award competition, and in 2020, the agency received the Consultancy of the Year distinction.
In its 12 years of presence on the Romanian market, the agency has managed over 50 clients and campaigns.