Trailblazers Join Forces to Judge NYF Health Advertising: NYF Health Announces Dual Executive Juries Health & Wellness and Pharma

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The  New York Festivals   NYF Health Awards®, dedicated to honoring excellence in Healthcare, Wellness, and Pharmaceutical advertising, proudly unveils the powerhouse Pharma  and Health & Wellness Executive Jury panels for the 2024 competition.

At the forefront of the live face-to-face sessions in New York City are Susan Perlbachs, Chief Creative Officer for Eversana Intouch, steering the Health & Wellness Executive Jury panel and Bruno Abner, Executive Creative Director for Grey Health, guiding the Pharma Executive Jury.

The 2024 NYF Health Awards will feature two distinguished executive jury panels, each populated with award-winning leaders in healthcare and pharma. NYF has curated Executive Juries, bringing together internationally recognized executives celebrated for their outstanding innovation in the industry. These panels boast a diverse array of creative talent from top-tier agencies and brands, ensuring a strategic and comprehensive evaluation process.

The reconfigured Executive Jury includes Pharma and Health & Wellness. This intentional separation ensures that every entry within each exclusive category undergoes evaluation by renowned creative leaders equipped with extensive global knowledge and industry perspectives. The Executive Jury will meticulously review entries that achieve shortlist status, as selected by the Grand Jury.

2024 Health & Wellness Executive Jury

Susan Perlbachs, Chief Creative Officer for Eversana Intouch – 2024 Executive Jury Chair

  • Andrea Bistany, VP, Group Creative Director, Klick Health USA
  • Laura Florence, Executive Creative Director, Havas Health & You Brazil
  • Denise Gagliano, SVP, Creative Director, McCann Health New York USA
  • Jason Graff, EVP, Executive Creative Director, Area 23 USA
  • Annie Heckenberger, SVP, Creative Director, Saatchi & Saatchi Wellness USA
  • Adam Hessel, Chief Creative Officer, Ogilvy Health USA
  • Wendy Lund, Chief Client Officer Health, WPP USA
  • Marty Martinez, Chief Creative Officer, TANK Worldwide, USA
  • Joy Panday, Executive Creative Director, No Fixed Address Health, Canada

“It’s an incredible privilege to serve alongside such esteemed industry leaders. The caliber of this Executive Jury represents the pinnacle of creativity and innovation in healthcare advertising, including some of the most respected, award-winning names in our business. This group embodies exactly what New York Festivals recognizes: The best of the best. I look forward to insightful discussions and the celebration of groundbreaking work.” —Susan Perlbachs, NYF Health Executive Jury Chair, Chief Creative Officer, Eversana Touch

“We are honored to have these distinguished healthcare industry leaders serving on the 2024 NYF Health Awards Executive Juries,” said Jennifer Vizina, Executive Director New York Festivals Health Awards. “With their extensive years of leadership experience and creative industry insights, you can be confident that each campaign will undergo meticulous and unbiased evaluation and that only the most deserving campaigns will be honored with the prestigious NYF Health Award.”

2024 Pharma Executive Jury

Bruno Abner Rebelo, Executive Creative Director, Grey Health USA – 2024 Executive Jury Chair

  • Stephanie Berman, Global Chief Creative Officer, The Bloc USA
  • Collette Douaihy, Global Chief Creative Officer, Dentsu Health USA
  • Fernando Fernandez, EVP, Managing Director, BX Design USA
  • Gerald Flannory, Director, Experience Design, McKinney Health USA
  • Dr. Adam Goodcoff, Chief Executive Officer | Co-Founder, MedFluencers USA
  • Nick Hanson, SVP, Creative Director (Art), Saatchi & Saatchi Wellness USA
  • Ugur Kucukcetin, Executive Director, Head of Marketing Immunology, CSU, Novartis USA
  • Matt McNally, Chief Executive Officer, Omnicom Health USA
  • Debra Polkes, Managing Director / Creative, FCB Cure USA
  • Robin Shapiro, Chief Executive Officer, TBWA\WorldHealth USA

“Serving as the Jury President is an honor in itself, but what makes it more special is getting to judge alongside this incredible group. When you look at the caliber of these leaders and the agencies they represent, it’s clear this jury is helping to truly shape the health and wellness space. They bring passion and expertise to everything—from creativity to culture to innovation to positive human impact—and it’s a joy coming together to recognize and applaud the work that pushes the boundaries of our industry.”—Bruno Abner Rebelo, NYF Health Pharma Executive Jury Chair, Executive Creative Director, Grey Health

This year, NYF Health has broadened its horizons beyond traditional agency leadership by inviting notable executives renowned in the Healthcare and Pharma advertising realm to join its expanded juries. Among the esteemed additions to the 2024 Executive Jury is Ugur Kucukcetin, Executive Director, Head of Marketing Immunology, CSU, a respected expert in marketing across the product life cycle for blockbuster drugs at Pharma Brand Novartis. Additionally, NYF proudly introduces Dr. Adam Goodcoff, CEO and Founder of Medfluencers, the world’s first and only healthcare influencer marketing agency designed for HCP influencers by HCP influencers, revolutionizing healthcare marketing.

“In the ever-evolving landscape of healthcare and Pharma advertising, NYF Health ushers in a new era of expertise by welcoming distinguished executives working within the healthcare and Pharma space. Their invaluable experience and innovative perspectives complement the traditional agency leadership on the Executive Jury reinforcing NYF’s commitment to staying at the forefront of industry trends,” said Scott Rose, President, New York Festivals Advertising Awards Competitions.

“As we see the next generation of healthcare marketing evolve onto social media, it is important that we recognize and elevate the innovators and creatives who provide hundreds of thousands of patients and HCPs with valuable information on the latest therapies, devices and disease states. It’s an honor to join the Health Awards Pharma Executive Jury to recognize these industry leaders pushing the envelope!”—Dr. Adam Goodcoff, Chief Executive Officer | Co-Founder MedFluencers

“In recent years dynamics and norms changed in the industry, I do believe there is a lot we can learn from each other and share with each other, NYF is a great platform to share, grow and raise the bar of how we do marketing & advertising,” said Ugur Kucukcetin, Executive Director, Head of Marketing Immunology, CSU, Novartis USA.

NYF Health live Executive Jury sessions will take place in April 2024 in New York City.

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