Florina Vărzariu took over as CFO of Lowe Group Romania

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Romanian Lowe Group appointed Florina Vărzariu to the position of Chief Financial Officer, a role in which she will oversee the financial, legal, and commercial teams, contributing to the development of strategic directions and identifying new growth opportunities for the group’s agencies.

Sever Savanciuc, CEO Lowe Group:

“We are thrilled to strengthen our team and welcome Florina, a high caliber CFO, who will contribute with her expertise to the financial performance of our group. With her financial acumen and professional maturity, I am confident she will actively support the implementation of our business strategy, contributing to achieving our growth objectives through continuous innovation. Florina brings a lot of energy, and together with her team, we will accelerate important projects for our group and, most of all, for our clients,”

Florina Vărzariu has over 20 years of experience in the advertising industry, previously holding key positions, including CFO at the local and regional levels within Dentsu. Her expertise in corporate finance, business administration, accounting and financial operations, and her skills in general management have directly impacted the business strategy of the companies she has been part of.

Florina Vărzariu, CFO Lowe Group.

“I have learned over the years that financial harmony and well-being must be complemented by human harmony and a healthy organizational culture. This opportunity represents a new stage in my career, and I am excited to collaborate with a high performing and agile team that holistically covers the entire communication spectrum. I see numerous opportunities for efficiency and innovation in this dynamic industry, and I can’t wait to work together to achieve our goals and bring added value to our clients”

Florina graduated Bucharest Academy of Economic Studies and holds a Master of Business Administration (MBA) degree from the University of Washington, Seattle, obtained through the Romanian-American Executive MBA program of the ASEBUSS business school.

For more than 30 years on the Romanian market, Lowe Group has been one of the largest and most important communication groups in the country, providing specialized services across the entire communication spectrum. The group includes today the following agencies: MullenLowe (integrated marketing and communication agency), Initiative (media), Golin (public relations) and Medic One (medical communication), as well as Path (the unit within Lowe Group specialized in data analysis and interpretation).

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