Jameson Fosters Friendships at Electric Castle 2024

Creativity, Marketing

This year, Jameson brings the Irish spirit to Bonțida once again, continuing the tradition of creating memorable experiences in the heart of the festival, alongside friends.

Jameson will build the perfect setting for creating memories that embodies both the brand and the Electric Castle spirit, making the festival a place of discovery, experimentation and fun with friends. With a consistent involvement in musical culture for the past 30 years, Jameson’s presence at such a festival is only natural.

Under the concept “Music Unites Us. Jameson Fosters Friendships,” festivalgoers at Electric Castle will be able to discover the multiple facets of the Jameson world and how friends can create unforgettable memories together in a space defined by the Irish spirit, filled with many surprises.

The central element of Jameson’s world at Electric Castle 2024 is the “Jameson Distillery on Tour,” bringing the authentic spirit of the Jameson Bow Street Distillery closer to every festivalgoer. They will have the opportunity to be part of the largest family, creating real connections with people who love to have fun, not take themselves too seriously, and enjoy a good glass of whiskey together.

The experience will be complemented by numerous memorable activities, where participants can test various skills and share common passions, all while enjoying a good drink.

“The Jameson partnership with Electric Castle is already a tradition, both for us and for the festival participants who enjoy the Irish atmosphere and the unique activities we bring to this iconic event each year. Through this year’s activation, festivalgoers will be able to discover even more about the Jameson spirit and create memorable memories in a space that encourages new friendships or strengthens existing ones,” said Ștefan Tache, Jameson Brand Manager.

About Jameson

Jameson is the world’s best-selling Irish whiskey. Produced at the distillery in Midleton, County Cork, from Irish malted and unmalted barley, Jameson’s blended whiskeys are triple-distilled, resulting in exceptional smoothness. Part of the Pernod Group since 1988, the brand continues to expand its acclaimed range to offer new taste experiences. Jameson Irish Whiskey is a blended Irish Whiskey made from the finest ingredients, triple-distilled for its iconic taste. The whiskey is aged in oak barrels for a minimum of four years and can be enjoyed as you prefer, with friends. Triple distilled, twice as smooth, unique.

About Electric Castle

Electric Castle Festival will take place from July 17 – 21, 2024, in Bonțida. This event has redefined the entertainment industry in Romania. Now in its tenth edition, the festival offers an authentic experience at one of Transylvania’s most iconic historical monuments – Banffy Castle in Bonțida, Cluj.

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