GMP & U to handle Employer Branding activities for Heineken Romania

GMP & U won the Heineken Romania’s Employer Branding account, following a pitch. The partnership aims to consolidate company’s image as employer and highlight advantages that are part of its DNA.

During the pitch process, GMP&U differentiated through creativity, understanding company’s values and strategical objectives and also through its efficient solutions for the specifical challenges of the beer industry

GMP & U, part of GMP Group, is one of the most important communication agencies in Romania. Over the time, agencys activity was recognized locally and internationally, in competitions like Sabre Awards, European Excellence Awards or Romanian PR Award.

Starting 2023, following an extensive rebranding, the agency became an IDEA Company, believing in the power of ideas and in versatile solutions for complex business problems. With a team of 50 employees, the new agency has a strong strategic and creative component and 5 specialized departments: Consultancy & PR, Integrated Campaigns, Employer Branding, Digital & social media, Events.