Laur Raboj joins Romanian GMP & U as Co-Creative Director

In a move meant to shape even more its Idea Company DNA, GMP & U consolidated its creative team by appointing Laur Răboj as Co-Creative Director & Head of Copy. He joins Alex Dascălu, Creative Director & Head of Art.

The creative team completes agency´s strong competencies in PR with the experience in advertising and 360 campaigns.

Laur has over 17 years of experience in advertising, both in local and international agencies. During his career, he worked on campaigns awarded at Effie, Eurobest, Golden Drum and Fibra.

Ioana Manoiu, General Manager GMP&U:

Laur is the piece that completed perfectly our creative team to bring the department to a new level: courageous campaigns, fresh, anchored in the authentic urban culture. He comes from advertising, has an out of the box mindset and the exact vibe we needed to come up with cool and refreshing projects. Plus, he is super nice and believes in empathy and collaboration, same as we do