Bergenbier celebrates 30 years of authentic friendship in Romania
Bergenbier, one of Romania’s most beloved beer brands, celebrates 30 years of uninterrupted presence on the local market, celebrating three decades of genuine friendship under the well-known slogan “Friends know why”.
To mark this occasion, Bergenbier is launching a limited edition series of collectable 0.5L cans, illustrating representative moments and symbols from these 30 years.
“Three decades alongside consumers are proof of the trust and values we share. For many, Bergenbier is more than just a beer — it’s a state of mind, an emotion, and part of the story of friendships. We are celebrating these three decades on the market with a unique campaign, through which we continue to stand by our friends who know why,” stated Victor Teioșanu, Marketing Director of Bergenbier S.A.
Each can has a message designed to bring a smile and a sense of nostalgia, evoking memories of the years when Bergenbier was enjoyed by generations of friends. From train trips to the seaside, the joy of the Golden Generation’s football matches, to moments spent listening to music on cassette players, all these moments are visually recalled on the collectable cans.
“Bergenbier is a brand with deep meaning for consumers in Romania, but also a strategic pillar for our company. With a solid heritage and a community of loyal friends, we remain a reliable ally in honouring and celebrating friendship and the joy of being together. And these things can only inspire us to move forward, towards the next 30 years,” added Cristina Botgros, Commercial Director of Bergenbier S.A.
“Every opened bottle of beer, every shared moment, and every celebrated friendship means Bergenbier. Through this campaign, we aimed to rekindle cherished memories shared with friends, those you remember when…? And the answer is always the same: Bergenbier was there,” added Bogdan Jianu, Senior Brand Manager at Bergenbier.
The collector’s edition cans are available in all off-trade and on-tradestores in Romania. In addition, Bergenbier will run a digital campaign dedicated to its 30th anniversary in Romania. Because… friends know why!
About Bergenbier S.A.
Part of the Molson Coors Beverages Company Central & Eastern Europe group, Bergenbier S.A. was founded in 1994, and the most important brand in its portfolio, Bergenbier, was launched a year later. Today, Bergenbier S.A. is in the top three beer-producing companies in Romania, having a modern factory in Ploiesti and a high-performance national distribution network. Bergenbier S.A. pays more attention to the impact it has on the community and the environment. The company’s portfolio includes brands that cover all market segments. In addition to the beers produced in Ploiesti – Bergenbier, Caraiman, Madrí Excepcional, Fresh, Staropramen, Staropramen Unfiltered, Stella Artois, Beck’s, Noroc, Löwenbräu – the company exclusively imports and distributes Prague specialities Staropramen Dark, Belgian abbey beers Leffe and Hoegaarden, American beer Miller Genuine Draft, the most beloved Mexican beer, Corona, as well as the unfiltered German white beer Frazinskaner. The company also has 0.0% alcohol variants for Stella Artois and Staropramen in its portfolio.
About Molson Coors
For over two centuries, Molson Coors has been making drinks that bring people together to enjoy all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that extends beyond the beer industry with carbonated cocktails, coffee, wine, kombucha, cider and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe and is traded on the New York and Canadian stock exchanges (TAP). The company’s commitment to raising industry standards and positively impacting employees, consumers, communities and the environment is reflected in Our Beer Print and 2025 Sustainability Goals.