"launch" tag

Tommy Hilfiger launches an apple-fiber alternative to leather

Tommy Hilfiger has presented two sneaker models which have been partly made from recycled apple peel fibers. A foot in the door for more sustainable fashion, the new alternative to leather not only…

Romanian cosmetics producer Farmec launched “Care of nature as you care of yourself” campaign

Romanian cosmetics producer Farmec launched the campaign “Care of nature as you care of yourself”, a CSR initiative aimed to recycle the package from its own portfolio. Organized as a pilor project, the…

The team behind World Record Egg launch own agency, @HappyYolkLondon

With the belief that ‘ideas that bind’ can change the world, Happy Yolk just launched today, February 4th 2020. The agency will focus on ideas that connect brands to people, culture and causes. The core…

Rankin is creating a new full service agency

Photographer, director, publisher, cultural provocateur – Rankin is creating a new full service agency which already has brands such as Rolls Royce, Samsonite and Unilever on The Wall. In the ever-changing, ever-evolving era of creative industries, comes the need for an agency…

Toyota SA launches iconic Supra with FCB Joburg

Toyota SA has launched the fifth-generation Supra to South African high-end sports car enthusiasts with a 360° campaign from FCB Joburg that taps into the nostalgia of the video games it featured in…

Leo Burnett London and McDonald’s create spoof Hype brand ‘Schnuggs’ to launch their hottest new product Spicy Chicken McNuggets

McDonald’s and Leo Burnett London launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for…

Epica launched Gender Equality category

The Epica Awards has added Gender Equity to its range of Public Interest categories for the 2019 edition, which is currently open for entries. The category creates a dedicated space for campaigns in…

Rankin brings the All-new Mazda3 to life, with feeling

The All-new Mazda3 made its global debut in LA and is now being celebrated with a unique portfolio of images by Rankin, one of the most influential photographers of our generation. The London-based…

The Romanian Jumppi app to launch during Bucharest Tech Week

In the big metropolis, almost two thirds of the youngsters with ages 16-24 say they feel alone, at least sometimes. Therefore, the friendships they are forming are fewer and fewer and of a…

IAA Romania opens at Cluj-Napoca the first Regional Hub that will cover the Transylvania area

The business Cluj community will have this month a new association dedicated to the companies and specialists in the marketing and the communication industry (MarComm), advertising agencies or mass-media, but also to the…

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