Calvin Klein unveils new denim campaign starring MINGYU
Calvin Klein today unveils its new campaign starring K-pop artist MINGYU in Fall 2025 denim. Effortlessly cool, MINGYU ignites desire for the brand’s celebrated denim, with new styles injected with fresh energy through impactful graphics, tonal styling and seductive layering of unexpected basics.
A standout of the season, new denim featuring the CK Emblem print reinterprets the brand’s signature monogram into a bold allover print pattern that brings a clean, graphic edge to jeans and trucker jackets. The iconic 90s Straight Jean returns in new vintage and dark washes, including rich indigo tones, ideal for styling with a loose button down or logo tee for a laidback, modern feel.
The Slim Jean’s body-skimming fit offers a streamlined silhouette that pairs well with a classic tank and windbreaker, delivering a layered look with edge. The Carpenter Jean is designed with a structured shape and workwear-inspired attitude, while the 90s Taper Jean offers a sharply tailored fit that bridges classic design with contemporary sensibility.
The campaign launches today, August 19, with campaign content rolling out on @calvinklein social channels throughout the week. Fall 2025 denim is now available on calvinklein.com.
Campaign Credits:
Directed and photographed by TORSO
Editorial Credits:
Calvin Klein
Social: @calvinklein
About Calvin Klein
Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands – CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance – are connected by the intention and purpose of elevating everyday essentials to globally iconic status.
Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2024.
About SARKK:
SARKK was founded in 1998 with the aim of being the exclusive TOMMY HILFIGER distributor in Romania, Greece, Cyprus, Bulgaria, Albania, North Macedonia and Moldova.
Since July 1, 2019, the company has also been appointed as the exclusive distributor for Calvin Klein in Greece, Romania, Cyprus, Bulgaria, Albania and North Macedonia.
The expansion of the companies is based on an omnichannel approach and the products of both brands are available in physical stores, through Shop In Shop partnerships, in Outlet stores, a wide network of wholesale customers, as well as on tommy.com.
Always aiming for organic and sustainable development, driven by CSR values, SARKK, with steady and confident steps, is one of the healthiest corporations in the industry and is expanding by captivating even the most demanding consumers.