Grapefruit and RCI Holding: A partnership for the digital future
Grapefruit, a pioneer with 26 years of experience in digital and UX, officially announces RCI Holding’s entry into its shareholding structure, redefining the Romanian and international technological landscape. This partnership is not merely a new chapter, but also a leap toward innovation, where Grapefruit’s expertise blends with RCI Holding’s resources and ambitions, paving the way for advanced digital and AI services.
A step forward for digitalization and AI
With Grapefruit joining the group, more than 20 companies within RCI Holding gain direct access to advanced digital know-how and innovative artificial intelligence strategies. Grapefruit becomes the nucleus of digital transformation for the entire group, demonstrating a shared vision with direct impact on markets across Southern and Eastern Europe.
Continuous evolution: From branding and digital to AI
Founded in 1999 as a branding and digital agency, Grapefruit has consistently anticipated the future, playing a major role in introducing UX concepts to the local market. Since 2012, its user-centric approaches have reshaped how organizations think about and implement digital interactions. Today, Grapefruit delivers a full spectrum of services: from digital strategy and design to software development and customized AI solutions.
Behind the partnership: Shared vision, global impact
For RCI Holding, this association strengthens its digital and AI capabilities at a time when innovation is the only true currency of performance.
For Grapefruit, the partnership with RCI Holding represents a new stage of organizational maturity, alongside leaders who build the future with the same passion.
“2026 finds us with 26 years of experience, but with the enthusiasm of day one. We are honored to carry the Grapefruit story forward under the RCI Holding umbrella and to become the ‘digital heart’ of the group. This partnership was born from the joy of discovering shared values and the desire to build something truly memorable on a global scale. We look to the future with confidence, knowing we are exactly where we should be, with the right people“, said Georgiana Dragomir, CEO of Grapefruit.
Digital and AI leadership for RCI Holding
Grapefruit steps into the role of Lead Digital Agency within RCI Holding, coordinating digitalization, communication, and branding directions across all group companies. Furthermore, the agency becomes the engine for AI adoption, developing strategies and solutions that accelerate performance and scalability across the portfolio.
Dan Stratan, Founder and Leader of RCI Holding: “Grapefruit joins RCI Holding to accelerate innovation and shape a disruptive technology strategy. Together, we will build solutions that define market advancement in the regions where we operate, offering our partners an authentic competitive advantage.”
AI as a driver of evolution
Last year, Grapefruit launched its own Artificial Intelligence division, expanding its digital services and positioning itself as a strategic partner for companies looking to integrate AI without compromise.
“Our transition to AI came naturally, as part of a broader evolutionary process. We have always made important decisions guided by values that support a healthy and balanced work environment. RCI Holding’s entry into our shareholding structure brings stability and strategic support, but equally important, it naturally complements Grapefruit’s culture through a genuine alignment of values and principles”, stated Anca Teletin, COO of Grapefruit.
This partnership creates a powerful alliance of two forces that, through shared vision and innovation, will shape the future of digital transformation in Romania and internationally.
About RCI Holding
Founded in 2000, RCI Holding is a multinational group headquartered in Bucharest, with offices in Athens and Chișinău, and extensive operations in over 20 countries spanning from Europe to Asia and the United Arab Emirates. With 20 companies focused on critical infrastructure, energy, consultancy services, financial solutions, technology, and digital, the group manages impressive resources: over 300 employees, 250 collaborators, a CAPEX of €25 billion, 3,000 completed projects, and a turnover of €75 million.
About Grapefruit
With 26 years of experience, Grapefruit is recognized as a pioneer in User Experience (UX) in Romania. With offices in Bucharest and Iași, the agency provides digital strategy, web development, marketing, digital design, lead generation, and AI solutions, boasting a portfolio of over 60 clients. Additionally, Grapefruit is a co-founder of Digital Innovation Zone, a European hub dedicated to digitalization and innovation efforts in the North-East region, and is a member of ALL INDIE, the alliance of independent agencies in Romania.