The Public Advisors handles communication for Romanian producer and retailer Sofiaman

Sofiaman, the biggest Romanian home-wear producer, appointed The Public Advisors to handle its communication. With the new client, the agency consolidates its position within fashion and lifestyle communication segment.

The Public Advisors will offer to its client marketing and communication consultancy services and will handle brand’s positioning on the market, its awareness and engagement with the target public, supporting company’s global sales and business targets.

The PR agency will develop the annual strategy for communication, media relations, will handle the press events and social media communication (Facebook, Instagram and Pinterest), but also the interaction with online and offline influenceres. the aency will also handle the communication via retail channels, both traditional and online ones

I am proud that The Public Advisors team will relay to the market the story of an 100% Romanian company. Sofiaman is a brand that was born from the vision, dedication and perseverance of Romanians and shows that fashion production and retail can be made at the highest standards also in our country. Our team aims to bring Sofiaman to high levels of notoriety and affinity among the public that, for the moment, only international brands have

Raluca Mihalachioiu,

Founder The Public Advisors.

The collaboration with The Public Advisors represents a new stage in Sofiaman brand’s life. We are starting a communication campaign with a national component which will help us to support sales both in stores and our online store. We are starting on this path with a set of activities very well defined, that will contribute to Sofiaman’s positioning on the local market and will increase the interaction with our target public

Florin Cucu,

Sofiaman.

The Public Advisors team to handle the account will be the one from Fashion & Lifestyle department, coordinated by Lidia Pitulea, Senior Public Advisor & Group Account Manager, and includes Sorana Ionița – Senior Public Advisor and Cristina Petrescu – Public Advisor.