ECLAR Factory Becomes a Supplier for Nicolae and Alina-Maria of Romania

Romanita Oprea Business, Marketing

The authentically Romanian products of ECLAR Factory, based in the town of Băilești, Dolj County, have received the seal of endorsement from Nicolae and Alina-Maria of Romania, symbolizing excellence among local brands.

The Romanian Royal House has a tradition of supporting exceptional small producers and local artisans that spans over a century—dating back to 1914, when Romanian merchants and craftsmen began to play an increasingly significant role in the country’s economic landscape.

Nicolae and Alina-Maria of Romania are passionately continuing this tradition through the “Chosen Project” (Proiectul Alese), which validates the outstanding quality of products and services offered by select national brands. The seal that accompanies this recognition is more than a symbol of quality: it embodies the essence of Romanian craftsmanship, creativity, and professionalism—a mark of pride and the passion behind the product’s development and market presence.

“We are deeply proud to announce that ECLAR detergents are now among the products personally used and trusted by Nicolae and Alina-Maria of Romania—convinced both by the quality we offer and the authentic Romanian passion and production process behind everything we bring to market.” — Ramona Ungureanu, Administrator, ECLAR FACTORY RO SRL

**ROMANIA’S FIRST BICARBONATE GEL DETERGENT – THE ONLY DETERGENT ENDORSED BY NICOLAE AND ALINA-MARIA OF ROMANIA**

The recognition received through the “Chosen Project” led by Nicolae and Alina-Maria of Romania also highlights the innovative character of ECLAR products. These are the first gel detergents on the Romanian market made with baking soda, osmosis-purified water, and coconut extract.

“We consider ECLAR’s inclusion in this collection of exceptional products endorsed by Nicolae and Alina-Maria of Romania as a special mark of respect for our work and for the mission that has guided us from the beginning: to bring real value to the Romanian market through authentic, locally made products created with respect for quality and people.” — Ramona Ungureanu, Administrator, ECLAR FACTORY RO SRL

This marks the second milestone of major significance in the company’s recent history, coming shortly after a strategic shift through the decision to take full control of the sales and distribution of ECLAR detergents.

Since March 2025, ECLAR FACTORY SRL has been selling its products under its own brand via its in-house online platform: Fabrica de Detergenți Băilești – Familia Eclar.