FoodKit launches Upgrade Health, the first line of ready meals products in Romania without added salt and sugar
FoodKit, the Romanian start-up known for its ready meal product line, is launching on the market the Upgrade Health product range. With a variety of 24 products that will be permanently rotated on the menu, the new range brings innovation and creativity to the local industry.
In a constantly growing market that wants more and more diversity, FoodKit representatives noticed an increased demand for healthy products that not only keep consumers in shape, but also allow them to diet, when needed. From here to the first research was only one step.
“We noticed that there was no service that delivered food for this market segment: people with special diets, no salt, no sugar. Thus, together with a team of specialists, we designed a Mediterranean menu with products that meet these essential criteria, with carefully chosen ingredients, that do not contain a lot of fat or have a high glycemic index, but that create a nutritional balance at each meal,” said Mihai Pîslă, CEO FoodKit.
Why the Mediterranean diet? Declared by the World Health Organization as the best diet to follow for anyone who wants to have a healthy lifestyle, it is especially recommended for people facing heart problems, diabetes, obesity, as well as those who want to change their lifestyle.
Moreover, the Mediterranean diet is based on an abundant consumption of vegetables, fruits, whole grains, legumes, nuts, seeds and extra virgin olive oil, while limiting processed foods, sweets, red meat and saturated fats. This eating style has been associated with multiple health benefits, including a reduced risk of cardiovascular diseases, such as heart attack and stroke. The diet also encourages an active and social lifestyle.
The creation of Upgrade Health benefited from the professional counseling and advice provided by Dr. Alexandru Covaciu and diabetologist Dr. Teodora Panescu, carefully chosen following previous collaborations and the extensive expertise in the field held by both specialists.
“We strongly believe in the evolution of this business sector in Romania and are happy to be the first to offer this niche range, for a category of public that has been neglected by the industry until now. We are convinced that we will grow organically and develop our products, taking into account the feedback provided by consumers,” added Mihai Pîslă, CEO of FoodKit.
The Upgrade Health range is available for online ordering and delivery nationwide at https://www.uhealth.ro , and will soon be listed in retail, in the most important supermarkets.
About FoodKit
FoodKit was launched in 2019 by Mihai Pîslă and Alexandru Popescu, two entrepreneurs from Bucharest, starting from a simple idea, but with great potential. With a passion for creating healthy meals accessible to busy people and a desire to make a change, 2020 has already brought them rapid growth and a series of important lessons. Winners of the EIT Food Innovation Award and participants in the “Empire of the Lions”, the founders took the story of the new brand to the radio, the brand’s notoriety already starting to evolve.
The expansion continued in 2022 with the successful listing on Mega Image, a major milestone for FoodKit. They also had the opportunity to travel to the Czech Republic, where they also obtained their first investment from local partners. These achievements helped to consolidate FoodKit in the market and learn valuable lessons about navigating international challenges.
The year 2024 ended with the establishment of a partnership with FAYN and obtaining new investment rounds, which will support the expansion and continued innovation. Moreover, the company made major changes to the menu and packaging, improving the customer experience and bringing new delicious options to the market. 2025 also brought a series of important events, including design thinking workshops, the first participation in a FoodKit product sales event, and key moments in the FAYN kitchen and the new logistics location.