EasyPay invests over €500,000 in 2026 for digitalize receptions in Romanian clinics
EasyPay is set to digitalize the receptions in Romanian clinics, investing in that over €500,000 in 2026. The self-service digital reception eliminates queues, reduces waiting times, and cuts operational costs by up to 30%
The EasyPay solution automates patient check-in, scheduling, and payment processes, reducing waiting times at reception by up to 55% and enabling patients to manage their interaction with the clinic quickly and easily, in a process that takes less than 3 minutes on average. At the same time, the digital reception significantly streamlines front-desk operations for medical clinics: reduces volume of administrative tasks at reception by up to 60%, eliminates errors related to payments and patient data entry, and optimizes operational costs by up to 30%.
Serghei Fraseniuc, CEO of EasyPay:
“Reception is the first real point of contact between the patient and the clinic, and the experience sets the tone for the entire medical interaction. Through our digital reception solution, we aim to eliminate repetitive tasks and provide clinics with a tool that simplifies administrative processes without replacing human interaction – on the contrary. It is becoming increasingly clear that the direction in healthcare is one where technology handles operations, while people remain where they truly matter: in the interaction with the patient”
Based on EasyPay terminals integrating specialized medical software solutions such as iStoma, the digital reception has already been implemented in the first clinics in Romania, marking a premiere in the digitalization and automation of access to private medical services. This year, EasyPay aims to roll out the solution in approximately 100 medical clinics across Romania, with a target of expanding to 300 units over the next 2–3 years.
The need for digitalization in medical services is driven by a shortage of administrative staff and the growing volume of patients in private clinics across Romania, making solutions that reduce reliance on manual processes and bring greater operational predictability increasingly critical. At the same time, patient expectations are becoming more aligned with standards seen in retail or banking: fast, clear, and autonomous experiences, including in payment and scheduling. In this context, self-service solutions are emerging as a natural extension of digitalization, enabling clinics to standardize workflows, manage collections more efficiently, and support the scalable growth of medical networks in a controlled and replicable way.
EasyPay is a provider of payment and automation solutions, with a strong presence across industries such as retail, hospitality, transport, public administration, and financial services. In 2025, the group / present in 28 countries – reported a turnover of approximately €10 million, up by around 8% compared to the previous year, driven by the expansion of existing projects and investments in new business verticals. Founded in 2010 by entrepreneur Serghei Fraseniuc, the company has evolved from a startup into one of the leaders of the local self-service terminal market, both as a manufacturer and network operator. EasyPay operates its own network of over 1,100 payment terminals and 15 Crypto ATMs, and runs a dedicated facility for the design and production of self-service equipment. The company provides end-to-end solutions, from development and implementation to maintenance and technical support, backed by a specialized team and its own infrastructure.