Author: Cristina Blanaru
Carlsberg premieres two new films in “Betterment” campaign by Fold7
Carlsberg and Fold7 have announced two new films as part of the existing Betterment campaign, which will air in Denmark before rolling out across other European markets. “The Delivery” dramatises […]
NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation
23red alongside NHS Blood and Transplant (NHSBT) launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centers alongside […]
OK Center, financial education center initiated by OTP Bank in Romania, hosted over 20,000 people in 2018
In 2018, more than 20,000 people interested in personal and professional development visited OK Center, the first non-formal financial education centre in Romania, the number surpassing the initial estimates of […]
Gunn Report becomes WARC Rankings as major changes are introduced
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being re-branded and major changes are being introduced to ensure the […]
Reebok and MTV partner with DW Fitness First on influencer-led activation
DW Fitness First, one of the largest privately owned health and fitness providers in the world, announced an exciting new partnership with Reebok and MTV by launching a nationwide activation. […]
WARC Global Advertising Trends: Mobile adspend is set to top TV across key markets this year
Data from WARC’s 12 key markets — Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US — which between them account for three-quarters of global adspend, and […]
TeraPlast selected Golin to coordinate its communication in Romania
Golin was designated the PR agency for TeraPlast, the biggest constructions material producer with Romanian capital and one of the biggest local industrial groups. Golin will coordinate the corporate and […]
MullenLowe and MullenLowe Profero contributed to Antipa Museum’s new visual id
Romanian Natural History Museum Grigore Antipa launched a fresh and improved identity, a logo and a new website that are part of a larger project that will see the public […]
The AdForum Business Creative Report 2019 – annual creative ranking by individual business sector
AdForum, the global intelligence provider for the advertising industry, has released AdForum Business Creative Report , the second edition of its ranking of creative success by individual business sector, the […]
Up to €1M to be invested in startups in the 3rd batch of Techcelerator through its strategic partner GapMinder
Starting January 22, start-ups can apply online to join the third batch of Techcelerator, the first accelerator in Romania to provide also financial support to Romanian technology newly established companies […]