Author: Cristina Blanaru
IAA Global Conference „Creativity4Better” returns to Bucharest for 2nd edition due to popular demand
Creativity with a purpose – a phrase that perfectly summarizes the spirit of the International Advertising Association (IAA). 2018 is a landmark year for the IAA, as it celebrates its […]
EuroPride 2018 calls attention to transgender rights with a voice in transition from female to male
This summer EuroPride 2018 will be held in Stockholm and Gothenburg and, ahead of the festival, EuroPride is launching ”The Voice of Change”: a voice recording of a transgender person, […]
Colonel Sanders arrives in France as KFC unveils its new brand platform with Sid Lee Paris
Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people […]
Impossible to buy product – Mega Image tries to raise awareness on blood donations in Romania
Mega Image continue its involvement in Romania when it comes of blood donations with a new awareness campaign, made together with the National Institute of Transfusion Hematology and the Bucharest’s […]
Wargaming chose Romance to communicate World of Tanks in Europe
Wargaming, the online game developer, publisher, and leader in the free-to-play MMO market, chose Romance agency for its pan-European communication. For end of 2017 – beginning of 2018, key moment for […]
Volvo’s epic branded music video – the ultimate break-up fantasy
Great Guns Director, Tal Zagreba, tells the story of explosive heartbreak and escapism in a half-live action, half-animated road trip for Volvo. This cinematic piece of branded content also acts […]
Cresta Awards announced Gigi Lee as its 2018 Jury President
The Cresta Awards, which honor an absolute standard of creative excellence in international advertising and marketing communications since 1993, is pleased to announce its selection for 2018 Jury President, Gigi Lee, Chief Creative Officer, […]
TeComm to bring know-how from eBay, Alibaba and Exponea to the e-commerce event in Bucharest
TeComm’s organizers announced that they will bring know-how from eBay, Alibaba and Exponea to the e-commerce event in Bucharest, scheduled to take place on March 7-8. The event will gather […]
Romanian E-Commerce: €2.8BN in 2017
According to figures and estimates of the main players in the Romanian e-commerce, together with GPeC, the value of online shopping reached €2.8BN in 2017, up 40% compared to 2016 […]
M&C Saatchi appoints new Chief Strategy Officer
M&C Saatchi has appointed Raquel Chicourel as its new Chief Strategy Officer, completing the new management line-up and marking the second key senior appointment by the agency’s CEO Giles Hedger […]