Author: Cristina Blanaru
The rise of “dark social”, the place marketers cannot come after you
According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research […]
Midas Award for Innovation Goes to FP7 / DXB and MediaVest Spark
The Midas Awards for the World’s Best Financial Advertising announced the 2016 Midas Award for Innovation and Midas Report rankings. FP7 / DXB (part of McCann Worldgroup) and MediaVest Spark earned […]
Active Power Solutions takes over Graffiti PR, Ketchum’s affiliate in Romania
Catalin Chis, Romanian entrepreneur from Cluj Napoca and owner of the Active Power Solutions group of cos., recently acquired the majority stock within Graffiti Public Relations, Romanian PR and communication […]
Romanian E-Commerce Market Size at the end of 2016: €1.8BN
€According to the main Romanian e-commerce market players and GPeC, the value of the Romanian e-commerce market exceeded €1.8BN in 2016, up 30% compared to previous year (€1.4BN). On average, Romanians […]
Jamie Elliott to take up leadership role at The Gate starting January ’17
Jamie Elliott, former CEO at MullenLowe, will takeover as CEO of The Gate London in January as a further step in the agency’s transformation plans. Elliott’s arrival follows on from […]
2Performant Network: 780,000 online transactions generated in 2016
In 2016, 2Performant.com generated over 780,000 transactions with a gross value of €39,4M for the 500 online stores in the network. The total number of conversions (sales and leads) reached to over […]
“Value of Advertising” report: Advertising brings significant benefits within EU
A newly released European report shows that each Euro invested in advertising brings 7 times higher benefits related to GDP, encourages innovation, insures the occupation of the work force and helps investments […]
MCA and Little Black Book launched Creative Intelligence
Little Black Book (LBB) and Murphy Cobb Associates (MCA) launched Creative Intelligence, an unique global solution that supports a streamlined direct-to-client creative approach. In a constantly shifting and disruptive market, […]
The D&AD Next Awards 2017- open for entries
D&AD Next Awards are open for entries for the third year and will receive submissions until February 22nd, with the cost per entry starting at£25. Submissions can be made directly on […]
Virgin Radio launched in Romania, replacing Radio21
International radio brand Virgin Radio entered Romanian market through a partnership with French media company ‘Lagardere Active Radio International’, which already operates radio stations in Romania. In Romania, Virgin Radio […]