Author: Cristina Blanaru
Romanian e-commerce association ARMO joined Ecommerce Europe
The Romanian e-commerce association, ARMO, has joined Ecommerce Europe, bringing the number of national e-commerce associations affiliated to Ecommerce Europe to 19. Ecommerce Europe welcomed its new Romanian member, which […]
WineWay, new market concept launched by Foodwise for Halewood on Romanian market
Romanian Foodwise Marketing, creative hub specialized in developing projects for food&beverages industry, launched on the local market a new concept, for Halewood Wines&Spirits. The project was developed on behalf of the […]
New Argos Christmas campaign, pumped by brightly colored Yetis
Argos has turned to speed, adrenaline and excitement for its 2016 Christmas advertising campaign, following last year’s extreme snowboarding ‘Just Can’t Wait for Christmas’ spot. Created by CHI&Partners and directed […]
Bagged internet in a new Romanian campaign from Lay’s and Vodafone
Lay’s launched in Romania a new campaign, in partnership with Vodafone, offering consumers “bagged internet”, which means the opportunity to obtain online access by consuming the potato chips.. According to Alina […]
McCann Bucharest and Go Mono for Radio 21 – Gold, Silver and Bronze at LIA Awards
The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and […]
Warc’s Consensus Ad Forecast: Global advertising spend growth to slow next year
The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows […]
Pro TV Romania appointed a new Head of Corporate Communication & PR
Starting November, Cornelia Sofronie Pitigoi joined Pro TV’s marketing team as Head of Corporate Communication and PR. Cornelia has over 14 years of experience within Procter & Gamble, where she […]
Zenith forecasts 75% of internet use will be mobile in 2017
Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% […]
Romanian bicycles and shirts producers launch a collection of shirts for bicyclists
Romanian bicycles producer Atelierele Pegas and the shirt producer Braiconf joined forces and call those using bicycles to „Dress at 4 spokes”. The two Romanian brands with tradition worked together […]
McCann Lima and Save The Children combat teenage pregnancy with Math and language exercises
In Peru, 15 out of 100 girls under the age of 18 become mothers, or are currently pregnant, according to UNFPA, The United Nations Fund for Populations. For the country […]