Author: Cristina Blanaru
IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]
TPS Engage, international campaign for Kayne West, Gap & Balenciaga – 8 countries, 11 cities
TPS Engage launched, last weekend, the campaign Gap Yeezy Engineered by Balenciaga, the new collection from Kanye West (Ye), via digital screens in 8 countries and 11 cities, including Bucharest. […]
Yobota announces partnership with BNPL startup Tranch, following funding round
Yobota has announced its partnership with Tranch, a buy now, pay later (BNPL) startup platform on a mission to deliver more flexible payments to fast-growing businesses. Founded in 2016, London-based […]
Cloudfactory and The Dutch Salvation Army ReShare – inspired by Balenciaga – create a collection of truly destroyed shoes from people living on the streets
Luxury fashion house Balenciaga recently launched its Paris Sneaker collection, which featured 100 pairs of limited-edition ‘fully destroyed’ sneakers that cost $1,850. The release of these sneakers – the less-destroyed, […]
Romania: Golin to handle PR and SoMe services for Edenred, leader of the local fringe benefits market
Golin Romania became, this spring, Edenred‘s partner for PR and social media services and will manage the communication of the corporate, brand and CSR activities carried out by the company, […]
Polish Less Mess and Mamapool launched “Crushed by Clutter” campaign
Polish self-storage company Less Mess launches ‘Crushed by Clutter’, its first major brand campaign to create awareness of Less Mess and highlight the need for self-storage. The outdoor campaign was […]
Prague to host the European Cluster Conference 2022
The 8th edition of the European Cluster Conference will take place on 26 – 27 September 2022 in Prague, Czech Republic. The conference will bring together cluster managers, policymakers and […]
Nooka Space wins the regional Startup World Cup 2022 competition and qualifies for $1 million prize
Nooka Space, the startup that designed the world’s first network of proximity offices, ranked first at the regional Startup World Cup 2022, which took place in Cluj Napoca, Romania, from […]
InterContinental Hotels & Resorts unveils limited-edition suites in collaboration with MTArt artist Claire Luxton
InterContinental Hotels & Resorts, part of IHG Hotels & Resorts Luxury and Lifestyle Collection, has collaborated with MTArt Agency artist Claire Luxton to unveil a series of fully immersive experiences […]
White Bullet’s piracy demonetizing programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds
IP protection and cybersafety company White Bullet logged enormous reductions in programmatic advertising to illegal, ad-funded piracy websites across Europe during 2021, according to a new analysis of its demonetisation […]