Author: Cristina Blanaru
Covatic joins as member of IAB UK as it readies itself for further growth
Covatic, a fast-growing technology company which empowers media companies by delivering private by design audience segmentation, has joined the Internet Advertising Bureau (IAB UK) as it continues to help marketers […]
Volkswagen takes a new path and announces it in France with a poetic print campaign
Without promising miracles, Volkswagen is launching initiatives to change about everything. For this, the brand does not content itself with producing more electric vehicles but adopts a more global approach. […]
Thunderbird School of Global Management opened a center of excellence in Dubai
Thunderbird School of Global Management opened a new satellite center of excellence called Thunderbird Global Innovation Center in partnership with Dubai International Financial Centre (DIFC), the leading global financial center […]
Innate Motion appoints Joyshree Reinelt as CEO to lead the regenerative business movement
Game-changer Joyshree Reinelt has been appointed as CEO of global brand strategy and research consultancy Innate Motion with the mandate to challenge companies to go beyond ‘brand purpose’ and to […]
Merlee Jayme appointed to chair Cresta Awards 2021
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme […]
Chess and Company, first ever Chess-focused sports agency was launched
World Chess, the company behind the game-changing rise in the popularity of chess and the organizer of the recent Chess Championship Matches in New York and London, launches a chess-focused […]
World Out of Home Organization to unveil new audience measurement initiative
Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of […]
Cavai appoints Stephen Cutbill as VP, Global Partnerships
Cavai, the leading conversational advertising cloud, announced the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption […]
Cheil Worldwide Espana’s Tallk app for Samsung enables ALS patients by connecting IoT and eye movement tech
Cheil Worldwide España and Samsung have launched a new app which allows Spanish-speaking ALS patients to not only keep communicating with their families, friends and careers but to control utilities […]
Cheil creates Slipper Island for Havaianas x Fortnite edition
Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the […]