Author: Cristina Blanaru
New ESPN App Creative Debuts Featuring Vocals from Rising Artist Chika
During the 2020 American Music Awards on ABC, ESPN introduced “One App, One Tap,” a new marketing campaign dedicated to the No. 1 sports app in the country. In her […]
Mediaplus International: Phil Cowdell Appointed new CEO in New York
The Mediaplus Group is taking a new step towards internationalization and is particularly focusing on North, Central and South America with the appointment of Phil Cowdell in a new role […]
Ridgeview Wines and YesMore encourage customers to “Bring Celebration Home!”, with the Christmas campaign
Drinks marketing agency, YesMore, has been appointed by Ridgeview English sparkling wine to launch a Christmas social media campaign that emphasises the brand being a perfect choice for celebrations, even […]
Cavai bolsters team and prepares for international growth with hire of global CMO
Cavai the leading conversational advertising cloud, today announces the appointment of Janicke Holst Eckbo, who joins in the newly created role of global CMO. Janicke was most recently Market Development […]
Blue Venn study: UK Marketers – unprepared for the disruption caused as consumer shopping behavior is upended
Seismic shifts in consumer shopping behavior are happening in the run up to the festive period, according to new research from BlueVenn. 45% of British consumers say they will dramatically […]
New York Festivals 2021 Advertising Awards is Open for Entries; NYF Launches 2 New Specialty Awards, The Signal and The Pivot
New York Festivals International Advertising Awards is now open for entries for the 2021 competition. In a year marked by an avalanche of upheaval within the industry, NYF opens for […]
Zenith: Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, […]
Ogilvy Social.Lab Amsterdam wins global pitch for the International Volleyball Federation
The International Volleyball Federation (FIVB) has selected WPP’s Ogilvy Social.Lab as its lead strategic and creative agency to run its global brand communications and global media strategy and planning leading […]
OnePlus works with best in class skateboarders in new brand campaign for Benelux
OnePlus, a global technology brand, has launched a new brand campaign in the Benelux. In a series of films and social media content, starring professional skateboarders Roos Zwetsloot (20), Keet […]
World Out of Home Organization schedules first world tour for 2021 – Toronto congress postponed to 2022
2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, […]