Author: Cristina Blanaru
New PC Poster Sticker Game and Anzu Form an Exclusive Partnership to Bring Immersive In-Game Ads into the Gameplay
Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s […]
Record-breaking parcel volumes during Black Week: +31% up compared to 2019
Shopping really hit top gear in the Nordic countries around this year’s Black Friday. The volume of e-commerce parcels resulting from this day of shopping – which has now become […]
WarnerMedia EMEA announces leadership team for EMEA affiliate & ad sales function and for the Nordic, CEE, Middle East, Turkey & Africa Regions
Pierre Branco, recently named to the dual roles of Head of WarnerMedia EMEA Affiliate & Ad Sales and Country Manager for WarnerMedia Nordic, CEE, Middle East, Turkey & Africa, today […]
WARC Report: The global ad market -$63bn in 2020 due to COVID-19. Recovery to take min.2 yrs. Worst hit: traditional media
Global advertising spend is on course to fall by 10.2% – $63.4bn – to $557.3bn this year, led by sharp cuts in investment among the automotive, retail and travel & […]
Thomas Bjerg and Farah Dib launch TwentyTwenty Agency named after the year we will never forget
Thomas Bjerg, founder of award-winning creative agency Very, and Farah Dib, former creative strategist at AKQA and Droga5, have partnered to launch TwentyTwenty Agency to support brands to combat loneliness […]
Cavai opens office in Munich, Germany, and appoints Florian Wolf as Sales Director for the DACH region
Cavai, the leading conversational advertising cloud, today announces its expansion into the German market, with the opening of an office in Munich, and the appointment of Florian Wolf as Sales […]
BETC Etoile Rouge & Yves Saint Laurent Beauty launch internationally “Abuse is not Love”
According to the United Nations data, a woman is killed by their partner every three days in the United States. This alarming statistic is part of the global crisis of […]
Andra Panaitescu takes over as Client Service Director at Mullen Romania
Mullen Romania appointed Andra Panaitescu to the position of Client Service Director. With over 10 years of experience in advertising, from which the last 5 within Mullen team, Andra Panaitescu […]
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]
Corona launches “Free Range Humans” content series
On average, people spend 90% of their lives indoors, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this […]