Author: Cristina Blanaru
Zenith: Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, […]
Ogilvy Social.Lab Amsterdam wins global pitch for the International Volleyball Federation
The International Volleyball Federation (FIVB) has selected WPP’s Ogilvy Social.Lab as its lead strategic and creative agency to run its global brand communications and global media strategy and planning leading […]
OnePlus works with best in class skateboarders in new brand campaign for Benelux
OnePlus, a global technology brand, has launched a new brand campaign in the Benelux. In a series of films and social media content, starring professional skateboarders Roos Zwetsloot (20), Keet […]
World Out of Home Organization schedules first world tour for 2021 – Toronto congress postponed to 2022
2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, […]
Philip Morris Romania makes changes in top management
The structure of the commercial organization of Philip Morris Romania underwent a series of changes, with focus reorienting on 3 pillars, Consumer Experience, Marketing & Digital and Commercial Operations, which […]
Break + Enter Redefines Remote Feature & Series VFX Production With Industry Trailblazers
Break + Enter, led by Executive Producer / Head of Production Joyce Boll, the film and episodic VFX arm of Nice Shoes, reveals its plans to expand its remote production […]
Sune Sorensen directs a rare emotional story for Doc Morris
Director Sune Sorensen and agency Jung von Matt/SAGA came up with a uniquely heartfelt story to ring in the Holiday spirit. In a lovely character-driven story, a solitary man embarks […]
Branding and Experience Design Agency handsome Relaunches with a Fresh, Future-Facing Approach to Human-Centered Design
With an all-new outlook and offering primed for this time of unprecedented change, the agency brings a human focus and more emotional approach to branding and experience design Branding and […]
Taamrat Amaize takes over as Head of Strategy at Collins
Renowned strategy, design and communications company COLLINS is strengthening their approach amid the shifting role of brands in society by welcoming Taamrat Amaize as their new Head of Strategy. In […]
Bell takes Canadians on a journey through the ages culminating in a virtual holiday season
As more and more Canadians rely on technology to stay connected and celebrate the holidays, Bell has launched a campaign to warm some hearts and remind us of what connects […]