Author: Cristina Blanaru
Senior retail expert joins Fashion House Group in Romania to spearhead expansion
One of Europe’s leading fashion outlet retailers, FASHION HOUSE Group, has appointed retail veteran Cornelia Nicolae to the position of Retail Operations Director in Bucharest. In the newly created role, […]
Romanian PR Award 2020, open for entries
The entries for the 18th edition of Romanian PR Award started on September 1st and end on October 2nd, with the awards gala to take place virtually, in the end […]
Real estate Skanksa Romania to use VR presentation platform from Bright Space
Skanska România takes the way to digitalisation and innovation and signed the implementation of the VR presentation platform developed by Bright Spaces. PropTech startup Bright Spaces closed a partnership with […]
Impact Acquires ACTIVATE Influencer Marketing Platform
Impact, the global leader in partnership automation, announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end […]
Deloitte CMO Survey: Almost 1/2 of companies’ marketing budgets, redirected to SoMe and mobile during COVID-19 pandemic
During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) […]
Arcade-style experience for Estee Lauder’s new skincare serum
Estée Lauder introduces a one-of-a-kind online gaming experience to support the launch of new Advanced Night Repair Synchronized Multi-Recovery Complex. The ‘ANRcade’ features four interactive video games housed in a […]
Q-83 launches Kitly and Kitly Business, the new talent and collaboration management hub
Q-83, the influencer MarTech startup announces the launch of its new talent and collaboration management hub, Kitly Business and Kitly app for talent, to the UK market following a strategic […]
Romanian PR & communication agency The Public Advisors developed RepMeter, own instrument to measure brand reputation
Reputation is an intangible asset of a company, which can become the most important defence shield in a crisis situation. The studies show that half of the consumers will doubt […]
Farmdrop launches rave-influenced ‘Food Euphoria’ campaign across TV, Radio and online with creative agency Hell Yeah!
Online grocery platform Farmdrop has launched a nationwide brand campaign as it looks to expand from London and the South East to other areas across the UK. The campaign, by […]
Adverty enters into agreement and completes integration with SuperAwesome to enable kid-safe advertising
Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. […]