Author: Cristina Blanaru
Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes
Impact, the global leader in partnership automation, released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of […]
The Romanian investment market, up in H1, despite pandemic; major deals postponed or canceled. Investors active in land transactions continued to seek new projects
The first half of the “pandemic year” closed with a total value of investment transactions worth €408M in Romania, around 18% above the first semester of 2019, with office assets […]
First Bank launches the new mobile banking app integrated in the brand platform “The first to make a difference”, signed by Cheil | Centrade
Cheil | Centrade, assigned as the strategic and communication partner for First Bank, recently launched the bank’s American brand campaign in Romania – “The first to make a difference”. The […]
New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania
World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing […]
Embassy of Dutch Creativity travels around Europe, visiting Copenhagen on August 16th – 18th
This summer, a mobile version of Embassy of Dutch Creativity will visit European creative and innovative hotspots, including Hamburg. The Dutch creative trade mission will pay a visit to Copenhagen […]
NYF’s Bowery Awards for Independent Creatives Announces Executive Jury; David Sable is Bowery Awards Executive Jury President
New York Festivals® Bowery Awards, a new competition celebrating independent creatives in the commercial landscape, announced the 2020 Executive Jury. The Bowery Awards Executive Jury is world-class, multi-disciplinary jury comprised […]
WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown
Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable […]
Anzu.io and indie sports video game developer Unfinished Pixel seal new exclusive partnership
Super Soccer Blast, the popular soccer game that musters up an average of 1.5 hours of playtime per gamer per day, will now add a whole new dimension to their […]
White Bullet expands Tech and AI Team across EMEA
White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of […]
Live the new Priceless. Hello Priceless! – a new Mastercard campaign featuring Smiley on Romanian market
Mastercard launched the national campaign “Live the new Priceless. Hello Priceless!” that aims to inspire consumers to discover and enjoy priceless moments in the “new normal” and, in the same […]