Author: Cristina Blanaru
Anzu inks exclusivity deal with Axis Games, bringing In-Game Ads to their games on PC & Console
Anzu, the world-leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis […]
Evensys organizes a new virtual event, dedicated to visual content creators
Visual communication is prefered by social media users and brands active in marketing and communication which follow today’s trends. Over 80% marketing specialists are counting on visual in their social […]
Affectv becomes Hybrid Theory, with a pledge to direct data to marketers’ toughest challenges
Award-winning digital service partner Affectv relaunches as Hybrid Theory, a new breed of ad-tech company for a new era of challenges. In addition to its proven strengths in data-driven advertising, […]
Druid’s chatbots to be used by Romanian courier Fan Courier to boost digital interaction with clients
Druid, specialized in developing chatbots for Entreprise type organizations, signed a partnership with Fan Courier, leader on the courier market in Romania, with the latest to adopt Druid technology to […]
Christina Sulebakk to become new head of HBO Europe as Hervé Payan leaves the company
WarnerMedia, a division of AT&T Inc., announced the appointment of Christina Sulebakk to lead HBO Europe including the linear networks and streaming service effective immediately. In her new role as […]
Globalworth has leased over 25,000 square meters during the pandemic
The Globalworth’s portfolio in Romania has been consolidated by the prolongation and/or the extending of the lease contracts for a period of 3 – 11 years with key partners such […]
Anzu welcomes David Sable as Strategic Advisor
Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days […]
Spotify’s Davis-Lyons to chair Cresta 2020 Jury
The Cresta Awards has announced its 2020 Jury Chair – revealing Oriel Davis-Lyons, creative director at Spotify and a winner of more than 100 awards in his agency career, as […]
Evensys organizes Podfest, the 1st conference in Romania about podcasts
Podcasts are now one of the most appreciated forms of content by a more and more numerous audience. It is estimated that, in the start of 2020, there were active […]
World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a […]