Author: Cristina Blanaru
Åkestam Holst creates fictional Italian folklore to sell Swedish Cinnamon Buns.
In Sweden, Cinnamon Bun Day is a thing – as the country widely celebrates this beloved pastry on October 4th. To secure both buzz and sales, Sweden’s largest convenience store […]
How to redefine customer experience in 2025, at the Customer Experience Forum
Marketing Insiders Group organizes the 11th Customer Experience Forum edition, between October 16-17, 2024, at Biavati Events Bucharest. Beyond Customer Service performance, 74% of customers place great value on brand […]
AI Assistant joins Epica Awards to assist the jury
The Epica Awards, the only global creative competition judged by journalists, is introducing a new AI-powered tool to assist its 2024 jury. This development follows last year’s exploration of AI’s […]
Publicis Groupe UK launches LeSHOP – its first creative agency specializing in commerce
Publicis Groupe UK has announced the launch of LeSHOP, a creative agency specialising in building brands in the commerce space. In an era where every moment is shoppable, LeSHOP’s offering, […]
Moldova secures millions in investments at Moldova Business Week 2024
Moldova Business Week 2024 (MBW 2024), held from September 16th to 20th, concluded with remarkable results, securing millions in new investments and fostering numerous opportunities for business growth across key […]
IKEA transforms windows into ads with new roller blinds campaign
At IKEA, creativity and functionality go hand in hand, a fact that is clearly demonstrated in their recent campaign. This time, IKEA has transformed simple roller blinds into a unique […]
Prevas to take over 75% of Design-People
Prevas announced it will buy 75% of Design-People – Danish company specialized in industrial and digital product design. Design-People was founded in 2005 and is an award-winning industrial design company, […]
Epica Awards recruits AI as juror also in 2024
The Epica Awards, the only global creative competition judged by journalists, is introducing a new AI-powered tool to assist its 2024 jury. This development follows last year’s exploration of AI’s […]
Palestinian AFP Photographer Mahmud Hams Wins Visa d’Or News Award
Palestinian AFP photojournalist Mahmud Hams was awarded the Visa d’Or News prize on Saturday for his coverage of the conflict in Gaza. The prize, one of the most prestigious in […]
Romanian PR Award – under sign of values at 22nd edition
Romanian PR Award announced the start of the entry period for the 22nd edition of the competition. The period to submit entries will close on October 4th. The Înscrierile la […]