Author: Cristina Blanaru
Sorin Dutoiu, Yolo Media: Clients need a creative approach and strong knowledge
AdHugger continues the series about the Romanian PR industry with Sorin Dutoiu, Managing Partner YOLO Media, and talked about the impact of the new technologies, AI, VR, what the future will […]
The Public Advisors: The emergence of digital tools has significantly enhanced our ability to measure campaign effectiveness
AdHugger sat down with Simona Dan & Raluca Mihalachioiu, Managing Partners The Public Advisors, and discussed the topics we all want to know answers at: how is better and what […]
Driving results from creativity in Out of Home – WOO European Regional Forum
Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new […]
PSV Hafnium secures backing from EIF and EIFO to invest in early-stage deep tech in Denmark and the Nordics
PSV Hafnium, the first-ever Danish venture fund dedicated solely to deep tech, has landed a DKK 185 million commitment from the European Investment Fund (EIF) and a DKK 100 million […]
United Media Services: Young Romanians prefer to celebrate friendships and relationships, while the rest of Romanians enjoy birthdays, Christmas / Easter and New Year’s more
Most Romanians can’t wait to celebrate birthdays (88%), religious events (80%), the New Year (58%), etc., according to the latest study conducted by United Media Services. The survey captures the […]
Aela Cotabita, Highlight PR Romania: We test and adopt new tech when suitable for our activities
Aela Cotabita, Managing Director of Romanian Highlight PR, is a tech passionate, always eager to explore the latest tools available and tells, in an interview for AdHugger, about adopting new […]
Romanian IT integrator Aliant acquires SoftPepper, a Provider of Modular BPM Solutions
Romanian IT solutions integrator Aliant announced the acquisition of 67% of SoftPepper, a player in Romania’s business software development market, known for its modular BPM platform and innovative Ticketing, CRM, […]
Leo Burnett Canada orchestrated a Meow-a-Thon for Meow mix
Canadian cat food brand Meow Mix and Leo Burnett Toronto are putting cat lovers to the ultimate test: How much do you truly love your cat? Enough to listen to […]
Mihai Mija: I help co-create activations and experiences that resonate authentically with the audience while also driving real results for the brand
He is the founder and Brand Partnership Director of the Colorcodes agency. With 16 years of experience in the field of events, Mihai Mija is a curator and facilitator of […]
Åkestam Holst creates fictional Italian folklore to sell Swedish Cinnamon Buns.
In Sweden, Cinnamon Bun Day is a thing – as the country widely celebrates this beloved pastry on October 4th. To secure both buzz and sales, Sweden’s largest convenience store […]