Author: Andrei Ionescu
Jam Session Agency pours soul and creativity for campaigns, under the SoulJam umbrella
2024 represented for the independent advertising agency Jam Session not only a good year from the point of view of creativity and business results achieved, but also the year of […]
Jameson & Highlight Group brought the Irish spirit to Electric Castle 2024
Thousands of festival-goers have (re)discovered the world of Jameson and lived an unforgettable experience with friends at the corner with Irish spirit created by the Highlight Group at Electric Castle […]
Absolut returns as headliner at UNTOLD 2024
Absolut, the leading imported premium vodka brand, brings unique mixes and a multifaceted world of energy and fun to UNTOLD 2024. From August 8 to 11, 2024, Absolut will create […]
Ciucaș cleans and creates 23 Ciucaș Meadows for True Relaxation in Clean Nature
With a total of 23 Ciucaș Meadows in 19 counties, the brand now covers nearly half of Romania’s counties following the successful completion of the 2024 edition of the Ciucaș […]
Beiersdorf Romania reaffirms its commitment to equality, inclusion, and respect
NIVEA, the renowned brand of the Beiersdorf company, supports diversity and inclusion in society and has once again joined the Bucharest Pride initiative this year. NIVEA, a brand with a […]
Global Records launches The Drop: a special projects division for artists and brands
Global Records, one of the most famous independent labels in Europe, launches The Drop – a new division focused on special communication projects. The new department combines the know-how and […]
Heidi Chocolat launched Mozart Koogles in Romania
Heidi Chololat, chocolate manufacturing company, celebrated this spring 1 year since launching Mozart Koogles brand on the Romanian market. Mozart Koogles pralines come in 5 assortments: Famous Nougat, Tender Orange, […]
Highlight Agency, partnership with Telekom Romania Mobile
Following a pitch at the end of 2023, Telekom Romania Mobile chose to work with the independent agency Highlight Agency. Since the beginning of 2023, the agency started providing BTL […]
Brand audit and repositioning for the agency Mediascope, created by Cristiana Belodan
After nearly 20 years of operating on the Romanian and international advertising market, Mediascope launched in November 2023 a brand & business perception analysis process, carried out with Cristiana Belodan. […]
One of the most important couples of artists Magdalena and Bogdan Pelmuș exhibit “Corp Comun” (Common Body) at Arsmonitor
The curatorial program of the Arsmonitor art gallery continues with a new duo-show dedicated this time to the artist couple Magdalena and Bogdan Pelmus. The “Corp Comun” exhibition will have […]