Bring on the design! Through cleaver and agile thinking

Experience has come to stay. Brands are starting to wake up and realize their need to control the experience and selling a product is no longer enough. Their need to design the beginning-to-end…

Anders Lange: Advertisement, without advertisement!

Can you advertise without advertising? The short answer is no, the long answer is a bit more complicated. The consumer of today has advertisement blindness and ignores traditional advertisement. So how is it…

The future of B2B sales? Data driven sales!

The future of sales is changing, but why are sales changing? Sales are no longer done over the phone, you do not call in your orders, you rather order them through an E-Commerce…

Anders Lange: The rise and fall of the journeys

The only true thing in the world is that it is change and that is a constant. We live and die by that constant. We started with the measurement of our actions without…

Predictions 2020 –  industry experts have their say.

By Julia Smith, Founder, Digital Trading Consultancy It has been a year of ‘will we, won’t we’ with a nervous waiting game on whether we leave the EU. This has had a knock…

Knowhow share: The natural fit of content and KPIs

With the rise of Social media platforms, new and better ways appeared to distribute content. And there are not only new distribution means that appeared, but also new ways one can drive engagement….

Why Gamification as a business strategy is A Customer-Centric Approach?

With the world of around affected more and more by reviews, influencers, recommendations and other, the rise of consumers’ affected decisions is having more and more of an impact over businesses. And, in…

What do Customer journey and digital transformation have in common?

Digital transformation is not a “let’s do it” approach, one needs to understand what digital transformation will do to own business organization, IT structure, business model and culture. Before starting that journey, figure…

The complex world of Influencers made simple

Anders Holmberg Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation…

Anders Lange: Design thinking – why should you care?

Design thinking is up and coming, but why should you even care about that? Major brands like Nike are now using design thinking to break through the advertisement blindness. It is no longer…

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