Author: Maggie Hanson
AdForum´s Business Creative Report: a ranking of the world’s most awarded ads
The most awarded advertising campaign in the world in 2023 was “McEnroe vs. McEnroe” by FCB New York for Michelob Ultra, the report found. Now in its seventh year, AdForum’s Business […]
BETC Etoile Rouge & BETC Fullsix launched a new brand platform for Sephora
Sephora decided, in 2024, to extend its American brand tagline « We belong to something beautiful » to all regions of the world, positioning itself as the place for all […]
Imagination welcomes Laura Marotta as UK People & Culture Partner
Imagination, a global leader in experience design, has announced the appointment of Laura Marotta as the new UK People & Culture Partner. This marks a significant senior appointment to the […]
FutureBrand appoints Lauren Maynard as new Global Chief Growth Officer
FutureBrand – the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla – has appointed Lauren Maynard as its new Global […]
GREAT Britain & Northern Ireland Campaign appoints Kate Taylor Tett as new Director
The Government Communication Service has confirmed the appointment of Kate Taylor Tett as the new Director of the GREAT Britain & Northern Ireland campaign. Taylor Tett’s appointment follows a rigorous […]
Tienda Inglese celebrated 154 yrs with “The Time Machine”
In celebration of its 154th anniversary, Tienda Inglesa presents its new campaign, “The Time Machine,” a short film fully produced by Olga Lee, directed by Oliver Garland, creatively developed by […]
Ogilvy Paris appoints Benjamin Bregeault as ECD
Ogilvy Paris appointed Benjamin Bregeault as its Executive Creative Director, that will see him oversee all the agency’s Advertising activities, as well as PR&Influence. He will be responsible for pursuing […]
Sephora, BETC Etoile Rouge and BETC Fullsix employ magic of Christmas in a 360 comms campaign
Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, invites us to rediscover the magic of the season through a poetic 360° communication campaign. This is a new opportunity […]
2023 Iridium Effie Jury Announced
Effie Worldwide has announced its 2023 Iridium Effie Jury, responsible for selecting the single most effective case of the year in its Global Best of the Best Effie program. The […]
Ozone promotes Bryan Scott and Matthew Townsend
Ozone – the UK’s premium digital advertising platform built for brands, by publishers – has announced the promotions of Bryan Scott and Matthew Townsend to Chief Marketing Officer and Chief […]