Author: Maggie Hanson
Forsman & Bodenfors Elevates Steve Gorski to Head of Strategy
In a move that both reinforces its U.S. footprint and its reputation for cultivating creativity through collaboration, global creative collective Forsman & Bodenfors’ New York office has promoted Strategy Director Steve […]
Louis Vuitton’s Holiday campaign – a Christmas fairytale directed by Gary Freedman
Following last year’s Holiday campaign directed by Roman Coppola and Augustus Punch, and produced by La/Pac, the idea was to create a Christmas fairytale, a charming and positive story in […]
Publicis Italy/Le Pub strengthens and broadens international creative talent by appointing 3 new Creative Directors
Publicis Italy/Le Pub welcomes new recruits as international creatives join the agency. The additions comprise three Creative Directors Nick Bakshi and Rainor Marinho and Jack Christensen, who will join the […]
Dandy opens office in Miami
Dandy, independent communications studio with international reach and expertize in digital, design and advertising, announced opening an office in Miami, that will be its regional headquarter starting November. The new […]
Seven Projects Receive Finalist Status from The Immortal Awards European Jury Day
The Immortal Awards concluded this year’s European judging days with the first regional session of the year on Friday (14th October). Seven projects were awarded European Finalist status and have […]
Heinz creates a stain-proof thobe
The brand called for the help of technology to turn one of the most iconic pieces of clothing in the Arabian Gulf region, the white thobe, into an unstainable outfit […]
Bidstack raises $11M for US expansion
Bidstack, the in-game advertising and video game monetisation platform, announces it has raised a total of USD $11 million in a new round of funding. This includes a $6 million […]
Hivestack’s Chief Technology Officer Mina Naguib appointed as Chair of Prebid DOOH committee
Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has today announced that the company’s Chief Technology Officer (CTO), Mina Naguib has been appointed as Chairman of Prebid’s DOOH […]
Lumen – Anzu research: Gamers spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile […]
Hennessy says “Enter the Show” in a campaign by DDB Paris directed by Paolo Sorrentino
For Hennessy’s emblematic VSOP cognac, DDB Paris creates a whole new brand platform, launched by an epic film shot by the Oscar-winning director Paolo Sorrentino. The 360campaign invites us in […]