Author: Maggie Hanson
Georgiana Dragomir (Grapefruit): AI without design thinking remains a tool, without strategy remains an experiment
Last year Grapefruit celebrated 26 years of activity, a chapter marked by continuous evolution alongside its partners and guided by a philosophy that has shaped every decision: people, not jobs. Grapefruit began […]
Making Cold Visible: How Mediascope redefined Thermo Communication for Coors
Mediascope, one of Central and Eastern Europe’s leading trade-marketing and retail innovation agencies, has developed the Coors Thermo Regional Retail Toolkit, a comprehensive retail communication ecosystem designed to unlock the full […]
Pernod Ricard and Mediascope strengthen the performance of the off-trade portfolio campaigns in the autumn-winter 2025 season
After the in-store activations during the summer season, Pernod Ricard Romania and the trade marketing and innovation agency Mediascope continued to develop an extensive program of off-trade campaigns dedicated to […]
Cohn&Jansen Creative Network launches the BIPA brand in Romania
Cohn&Jansen Creative Network is the agency behind the launch of the BIPA brand on the Romanian market and will coordinate its communication in the coming years. The partnership was won […]
Consumer Anxiety Persists at the Start of 2026
The beginning of the year brings a heightened state of caution in the Romanian retail sector, amid pressures on household budgets and increasingly planned and controlled consumer behavior. Public data […]
Dentsu Creative Italy brings to life the dreams shaping the future in Automobili Lamborghini’s new branded content
Automobili Lamborghini and Dentsu Creative Italy unveil Driven by Dreams, a new branded content project celebrating the deep connection between the brand and the power of imagination. A journey that […]
Therme Group and RCI Holding Merge their Energy Management Solutions Practices
Therme Group and RCI Holding announce the merger of their energy management solutions practices, combining EVOLVE Energy Management Solutions and VoltLink into a single, integrated platform for energy efficiency, flexibility, […]
SevenRooms becomes the 1st global partner of 50 Best
50 Best has announced SevenRooms, a DoorDash company, as its first-ever global partner – with SevenRooms appointed as Official Booking Platform and DoorDash as Official Delivery Partner – across the […]
Grapefruit and RCI Holding: A partnership for the digital future
Grapefruit, a pioneer with 26 years of experience in digital and UX, officially announces RCI Holding’s entry into its shareholding structure, redefining the Romanian and international technological landscape. This partnership […]
Thematic Digital and Mediascope launch R1 Retail First – a unique media retail network
Thematic Digital, a digital sales house with an extensive portfolio, in partnership with Mediascope, a 360° brand management agency with expertise in trade marketing and in-house production, launches R1 Retail […]