Author: Maggie Hanson
Grapefruit at 26: UX pioneering, AI innovation, and partnerships that stand the test of time
Grapefruit celebrates 26 years of activity, a chapter marked by continuous evolution alongside its partners and guided by a philosophy that has shaped every decision: people, not jobs. Founded in […]
FoodKit launches Upgrade Health, the first line of ready meals products in Romania without added salt and sugar
FoodKit, the Romanian start-up known for its ready meal product line, is launching on the market the Upgrade Health product range. With a variety of 24 products that will be […]
Fuse appoints Matt Bailey as Managing Partner
Fuse, the global sport and entertainment marketing agency, today announced the appointment of Matt Bailey as Managing Partner within its Rights Consultancy division. Bailey joins the agency on 10th November […]
Grapefruit and Dacia celebrate 20 years of digital partnership
In an industry where change is the only constant, few partnerships stand the test of time. For Grapefruit and Dacia, 2025 marks two decades of collaboration – a story built […]
Romanians Are Becoming More Calculated on Black Friday: They Buy Out of Necessity and Compare More Before Deciding
Romanians seem to have become more cautious when it comes to shopping, especially during the Black Friday period. A survey conducted by Shopfully, the European leader in Drive to Store […]
CTRL+ALT+WALK – an unique employer branding campaign signed by Grapefruit
In a market where finding the right candidates, as well as retaining existing ones, has become increasingly competitive and in an industry accustomed to emphasizing creativity, Grapefruit has put play […]
Pernod Ricard and Mediascope brought festival energy to major retail chains through memorable in-store experiences as part of the Summer Mix campaign
Pernod Ricard Romania and the trade-marketing and innovation agency Mediascope raised the bar for off-trade experiences this summer with the Summer Mix campaign, dedicated to the Absolut, Jameson, Bumbu, Havana […]
The color that tells a story: the Schwarzkopf Creme Supreme launch by Highlight Agency
In an evening where elegance met creativity, and refinement met care, Highlight Agency transformed the launch of Schwarzkopf Creme Supreme into an experience about color, emotion, and the unique beauty […]
BUMBU ranked no. 1 super-premium rum globally and in Romania by IWSR and Nielsen
BUMBU’s remarkable global performance has far outpaced the rum category average, becoming the key driver behind overall growth. According to the IWSR Global Trends Report 2025, premiumization continues to hold […]
Ann Summers appoints JOAN London as creative agency
Ann Summers has appointed JOAN London as its creative agency for a campaign launching this October, following a competitive pitch. As an iconic British brand which brought sex to the […]