Author: Maggie Hanson
United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media
In an increasingly digital and competitive economy, urban Romanians are refining their online shopping habits. The “Online Shopping Habits 2025” study conducted by United Media Services offers a detailed snapshot […]
Ciucaș continues its mission of “True relaxation in clean nature” and opens new clearings in 2025
In a time when more and more people are seeking balance in the heart of nature, Ciucaș carries forward its promise of “Clean nature, true relaxation.” In 2025, the brand […]
UNArte × Mediascope– DigitalPlaygrounds DemoDay transformed UNAgaleria into an interactive digital art laboratory
On May 9, UNAgaleria hosted “DigitalPlaygrounds – DemoDay”, an event organized by the National University of Arts Bucharest (UNArte) and Mediascope. On this occasion, students, teachers and creators were invited […]
Müller launched humorous new Bliss campaign which pokes fun at the seriousness of the luxury category
Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency of record VCCP that aims to reintroduce […]
Shopfully Study – Promotions Take Center Stage
The year 2025 continues to be marked by economic uncertainty, despite slightly lower inflation compared to previous years. The latest study by Shopfully – the European leader in digitalizing the […]
Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025
Pernod Ricard, one of the world leaders in the spirits and wine industry, continues its partnership with the Mediascope agency. From summer initiatives to festive periods with intense competition, the […]
Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo
Pablo released a major new pan-European brand platform and launch campaign for Wilkinson Sword Intuition, the female shaving brand from Edgewell Personal Care. The launch campaign, with its new visual […]
The creative shop AIN’T launched DOZZ, the first soup in a can on the market
AIN’T signed DOZZ’s launching campaign, branding and design. Produced by FoodVision, the natural soup in a can also brings with it a new product category, previously non-existent on the market. […]
Cream to handle international strategy and media brief for Bed Head
Independent media & creative agency, Cream has been appointed by rebel haircare brand Bed Head to lead its international multi-media campaigns across key territories including the UK, US and Europe. […]
United Media Services Appointed Global Digital Lead for Metaxa
United Media Services has been selected to lead the global digital coordination for Metaxa, the iconic Greek spirit under the Rémy Cointreau portfolio. This strategic appointment marks a significant milestone […]