Author: Maggie Hanson
B2B specialist PR agency The Digital Voice announces four key account wins as it celebrates its tenth birthday
Boutique B2B PR agency The Digital Voice has signed four more leading ad tech clients to its rapidly expanding portfolio. In Q2, Exit Bee, multilocal, Passendo and Tailify have each […]
GumGum and Invincible Entertainment announce partnership on new CTV ad integration
GumGum, a contextual-first global digital advertising platform, announced a partnershipwith OTT streaming service provider Invincible Entertainment, signalling a unique collaboration aimed at delivering a new calibre of ad experiences in […]
Minio Studio launches Creative Chaos, the first local documentary about advertising campaigns
Minio Studio launches Creative Chaos – a short how it’s made documentary, that follows step by step the stages of building an ad campaign, from briefing to evaluation. The project […]
Teads hired Natalie Bastian as Global Chief Marketing Officer
Teads, the global media platform, today announces the appointment of Natalie Bastian to Chief Marketing Officer, to lead the company’s worldwide marketing team and strengthen its position as a global […]
Alfi study: 1 in 4 Senior Advertising Executives expect dramatic growth in budgets over the next year
New research from Alfi , an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth. […]
Optable Announces New Data Clean Room Capabilities
Optable, a SaaS data collaboration platform and clean room solution designed for the advertising ecosystem, today announced the introduction of Flash Nodes, a new tier of Data Collaboration Nodes (DCNs) […]
NatWest, The Royal Bank of Scotland and VaynerMedia London – brand-new podcast series The Business Show
NatWest and The Royal Bank of Scotland have partnered with VaynerMedia London to launch a brand-new podcast series called The Business Show, launching today. The series will aim to provide […]
BuzzFeed UK and HuffPost UK to join Ozone Project
The Ozone Project – the UK’s leading digital advertising platform built for brands by publishers – announces BuzzFeed UK and HuffPost UK as the latest premium partners to join the […]
DDB Europe wins C&A business across 18 markets
Retail fashion brand, C&A, has appointed DDB Europe as its lead strategic and creative agency across Europe, following a competitive pitch. DDB participated with agency resources from DDB Germany, DDB Amsterdam and adam&eveDDB. The international […]
Accenture study: 4 in 5 banks moving to cloud
Banks are reducing their decades-long reliance on legacy mainframe technology and planning to move a significant portion of their core business functions to the cloud to launch new products quickly […]