Author: Maggie Hanson
Coors Light unveils energy-efficient rooftop ads, to inspire Americans to reduce home-cooling costs this summer
Globally, 2021 was ranked the fifth warmest year on record since 1880.* Heat waves are more frequent, and in Miami, there have been more 90-degree days than ever before. Air […]
Lenny Kravitz, in an ad for Y from Yves Saint Laurent
The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. […]
NOBOX appoints Rosie Laurence as Chief Client Officer
NOBOX, the social media first creative agency has added veteran strategist Rosie Laurence to its C-Suite, joining the agency as its new Chief Client Officer. Laurence, who comes to NOBOX […]
The 10 Group appoints former Wunderman Thompson CEO Tamara Ingram as first chairwoman
Integrated communications and content agency, The 10 Group, today announces the appointment of industry stalwart Tamara Ingram OBE as the company’s first ever chairwoman. With over four decades of experience […]
Ozone partners with Mediacom to launch Ozone Stories across its premium portfolio
The Ozone Project, the UK’s premium digital advertising platform, announces the launch of Ozone Stories with MediaCom. The new partnership, initially focused on the agency’s luxury clients, will introduce the […]
Retail Therapy: Virtual Clothing Substitutes Online Impulse Purchases
Despite increased unemployment and economic difficulties during the pandemic, internet spending continued to set new highs. For example, the share of retail transactions conducted online in the United Kingdom increased […]
impact.com: continued growth in Q1 2022
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,200 brands, announced today its continued momentum in the first quarter of 2022 driven by the company’s client […]
Eye-tracking study confirms that high impact formats outperform standard display
High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech company Adnami and attention technology specialist […]
Miniatures Renault “The Originals”, a print and digital campaign signed by Publicis Conseil
In December 2021, Renault opened its online merchandising shop, “The Originals Store Renault”, featuring miniatures of the brand’s most iconic models: R5, 4L, R12 Gordini, Twingo…. A perfect opportunity for […]
H&M wins over the everyman by turning Pete Davidson into a fashion icon
H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign “Wear […]