Author: Newsroom
GMP & U to handle Employer Branding activities for Heineken Romania
GMP & U won the Heineken Romania’s Employer Branding account, following a pitch. The partnership aims to consolidate company’s image as employer and highlight advantages that are part of its […]
Sustained growth for Highlight Group in 2024: 60% higher turnover PR and 30% for Agency
2024 meant for the Highlight Group a continuation of the constant growth of previous years, supported by efforts to strengthen the team, as well as by diversifying the portfolio of […]
Cannes Lions announces its 2025 Jury President line-up; Awards submissions across all Lions open
Cannes Lions International Festival of Creativity opened for entries at its 72nd edition, and announced the names of the global experts confirmed to lead the 2025 Juries. In its 10th […]
IAB MIXX Awards Romania – scheduled for March 2025, new categories
The IAB MIXX Awards Romania, digital communication competition, announces its 13th edition, scheduled to take place in March 2025 (aligning with the international calendar and creating a bridge to the […]
Media Fact Book by Initiative Romania: Romanian media market – €778M in 2024
Romania’s media market will end 2024 on a stable growth trajectory, despite economic and geopolitical challenges, surpassing previous forecasts. Cyclical sports events such as UEFA Euro 2024 and the Paris […]
Local Growth and Global Strengthening for Offerista in 2024
Offerista Group, the European market leader in Digital Retail Marketing, closes 2024 with remarkable results, marking accelerated growth both in Romania and globally. By swiftly adapting to market trends and […]
David Philip took over as ECD LAFOURMI
LAFOURMI, the French leading creative agency dedicated to the world of sports (part of THE FAN SYNDICATE group), appointed David Philip as its new Executive Creative Director. This key addition […]
Euromonitor: Chocolate boxes and toys, on top of the list this Christmas
Boxed assortments and educational toys are expected to be the top sellers for the Christmas holiday season this year as consumers become more selective with purchases, according to data analytics […]
6 European press agencies launched an interactive guide on Migration in Europe
6 European press agencies – AFP (France), dpa (Germany), ANSA (Italy), AGERPRES (Romania), TT (Sweden) and ANP (Netherlands) – and European Data News Hub (EDNH) compiled an interactive guide available […]
Destination BC offered Germans the experience of Northern BC through the world’s first ever immersive car wash
In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo, launched The Great Wilderness Car Wash in Hamburg, Germany. This immersive experience was aimed at educating and inspiring German […]