Author: Newsroom
Digital Media: A Traditional Perspective
An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy […]
Good vibes from Saudi Arabia – Teodora Migdalovici, #LoveAndLobby, in a spicy dialogue with TBWA \ FULLSTOP
At the Lynx, on the Arabic Creativity Stage, the most impactful presentation I attended in 2018, came from TBWA’s Saudi Branch. Omar Al Abdali – the CEO and Loui Kofiah […]
Anton Gherca (g7): “Innovation has to live within every department and it has to be embedded in the DNA of the organization”
With 13 years of experience in the marcomm industry, both on the agencies’ side (H2O Sport Events, Graffiti BBDO, Atelier Sapte) and on the client side, at Nestle, Anton Gherca […]
Manuel Borde on childhood, clichés about the Emirates and what makes him happy
Manuel Borde, CD TBWA Dubai (Agency & The Network of the Year at Dubai Lynx) was born in Miami, USA, but has Colombian roots. He is the living proof that cultural cross-pollination […]
2018 See It Be It: Chloe Gottlieb – Ambassador, Madonna Badger – Chair
Cannes Lions has today announced Chloe Gottlieb, EVP, US Chief Creative Officer R/GA as the Ambassador of this year’s See It Be It program, taking over from last year’s lead […]
Decisions, decisions… a case for behaviour planning
by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. […]
Insights on Eurobest 2017 with Andreea Ghenoiu, Romania’s Promo&Activation juror
As the echoes of the New Year’s holidays are almost gone, lets take a look back to the creativity festival that closed the ceremonies celebrating great ideas in 2017. Andreea […]
Zélia Sakhi on future thinking, kindness and the new breed of creative
Zélia Sakhi is a public speaker and global creative awards juror, including Cannes Lions and Dubai Lynx. With a professional background in France and UK she relocated few years ago […]
Romanian Safety Awards announced the winners of its 2nd edition
Romanian Safety Awards announced the winners of its second edition, which saw more than 30 case studies submitted to the jury for evaluation. Romanian Safety Awards is a pioneer dedicated event […]
Corina Grigoriu (Tempo): “Tempo BTL is a marriage between creative and executional skills and our power to support entrepreneurs in advertising”
Tempo Advertising recently launched the events division Tempo BTL. The new entity is run by Carmen Zahiu (Rotaru), former General Director at MediaPro Studios. Therefore, Zahiu comes back to the Tempo […]