Author: Newsroom
Romanian Image PR claimed 3 prizes at International Business Awards
Romanian Image PR claimed 3 bronze trophies with 3 different campaigns at International Business Awards (Stevie Awards). The 3 awards are in Best Corporate Image Event (the launch for Cappy Pulpy new line […]
Merchants in CEE attracted increased payments via @PayPal in the first half of 2014
PayPal, a leading enabler of global commerce*, has recently released an analysis over the activity of merchants in Czech Republic, Greece, Hungary, Romania and Poland. According to PayPal’s data, all […]
Stefan Iarca, CarnationGroup: We give the answer to “Does it work” question
Stefan Iarca, Country Manager Romania within CarnationGroup part of Possible, gave us some insight on how the agency he manages works. He also offered us some insight over digital in Romania, about […]
When client’s products won’t sell, a solid brand might be missing from the equation
We’ve got a client with a problem. His Widgets won’t sell. He’s built a huge business based on selling Gaskets –he’s become number one Gasket producer in Russia, as a […]
From storytelling to storyliving – The Young Lions Storytelling Academy
Among the novelties of the 61th Cannes Lions Festival, we counted The Young Lions Storytelling Academy, joining the series of Roger Hatchuel, Planners, Account Executive, Media, Creative or Young Marketers […]
Cannes Aventura
Look! Oh, that’s not the one. As we rehearsed: two girls go with the tickets directly to the driver while the other girls will occupy double seats. The boys will […]
PayPal’s Battle Hack reaches Poland
PayPal brings Battle Hack in CEE, with Poland to be organizing a local leg of the competition in Warsaw, on July 12-13. The competition, that puts up for grabs a grand prix […]
CohnandJansen JWT: Gamification is a natural step within the digital strategy
Recently, CohnandJansen JWT came up with a new campaign for Jacobs3in1, a campaign that uses gamification as a way to engage and involve consumers. Gamification is a novelty for the […]
Omnicom Group’s RAPP Acquires UK Agency Haygarth
RAPP, multichannel marketing agency part of The DAS Group of Companies (DAS), division of Omnicom, announced it bought Haygarth, a United Kingdom-based brand and retail agency. The deal enables RAPP […]
Starcom MediaVest studied Romanians’ multi-screening habits
Starcom MediaVest Romania launched the 14th infographic part of HumanGraphExperience series, analyzing Romanians’ multi-screening habits Multi-screening is an experience that improves or develops the content received on the main screen. For Romanians, mobile […]