Author: Newsroom
Qatar Airways Creates World’s First Airline Commercial Where “You” Can Be the Star
Qatar Airways has unveiled a new global ‘AI Adventure’ film which utilizes state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone. In an industry-first, the campaign […]
New York Festivals AME Awards Announces 2024 Shortlist: UAE Leads the Pack, with Strong Showings from USA, UK, and Canada
New York Festivals® AME Awards has announced the Shortlist for the 2024 international competition. Pioneering creative and effective work from six continents—ranging from Australia to Brazil, Germany to China, and […]
Mitchum is “True to you”, breaking the norms of deodorant advertising
Mitchum breaks norms of deodorant advertising in their new campaign film titled ‘True to you’. Rather than displaying their product in overly polished high-key fashion, they embrace life’s most authentic […]
Millon expands in Italy, buys Il Ponte Casa D’Aste
Millon, French leading independent auction house, announced the acquisition of Il Ponte. Founded in 1974, Il Ponte Casa d’Aste is Italy’s top 3 auction houses, with twenty expert departments. For […]
World Out of Home Organization adds nine new members from three continents
Following the addition of 15 new members last month, the World Out of Home Organization has coopted a further nine organizations to its roster, including two more national OOH associations, […]
Gjensidige is shedding light on mental health with impossible everyday objects
Gjensidige is continuing its focus on mental health and has expanded its award-winning Breathing space concept. In addition to several physical activities during this summer’s Palmesus Beach festival, Gjensidige has […]
IFC and Lemon Studios announce efforts to establish the first intellectual property rights fund in Mexico
To drive innovation and the growth of the media space in Mexico, IFC partners with Lemon Studios, Mexican film and television production studio, to assess the establishment of the first […]
Moldova Business Week 2024 – business event to attract investors in Moldova
Over a thousand participants are expected this year at the most important business event, “Moldova Business Week 2024”. This year’s event will take place from September 16-20 in various regions of […]
OTC Eyecare Leader Rohto Sets Sights On The BAM Connection For Launch Of New Dual Light Relief Product
Continuing their winning ways in the over-the-counter health and wellness sector, eyecare leaders Rohto have selected The BAM Connection —the agency founded by Maureen Maldari and Rob Baiocco — to launch their new product, Dual Light Relief. The integrated creative […]
Eurobest launches entry call, introduces new Creative B2B Award
Eurobest, celebrating Europe’s creativity, announced that the Awards are open for entries, in addition to revealing a refresh to its Awards. New for 2024, the Creative B2B Eurobest Award celebrates […]