Author: Newsroom
OTC Eyecare Leader Rohto Sets Sights On The BAM Connection For Launch Of New Dual Light Relief Product
Continuing their winning ways in the over-the-counter health and wellness sector, eyecare leaders Rohto have selected The BAM Connection —the agency founded by Maureen Maldari and Rob Baiocco — to launch their new product, Dual Light Relief. The integrated creative […]
Eurobest launches entry call, introduces new Creative B2B Award
Eurobest, celebrating Europe’s creativity, announced that the Awards are open for entries, in addition to revealing a refresh to its Awards. New for 2024, the Creative B2B Eurobest Award celebrates […]
On International Beer Day, Heineken focuses on good times
In 2024, Heineken created an emotive ad for International Beer Day, with an unexpected message: One can forget about beer and focus on having a good time together. “Want to […]
Andrei Dragu, appointed Event Director for IAB MIXX Awards Europe
IAB Europe appointed Andrei Dragu as Event Director for MIXX Awards. Andrei has 18 years of experience in Romania’s digital creative industries and has successfully organized MIXX Awards Romania, along […]
Harley-Davidson to Europe: “Answer the call”
Accenture Song orchestrated “Answer the Call” for Harley-Davidson, campaign that saw its debut on July 29 and runs in 17 European markets (UK, Eire, Germany, France, Italy, Spain, Portugal, Austria, […]
Razvan Matasel takes over as Chief Strategy Officer @Publicis Romania
Răzvan Matasel took over as Chief Strategy Officer at Publicis Romania, a press release issued by the advertising group informs.
Saatchi & Saatchi appoints Ruth Bates as first Chief Data Officer
Saatchi & Saatchi announced the appointment of Ruth Bates as Chief Data Officer, a newly created role in the agency’s senior leadership team. Ruth Bates, previously Head of Data Arts […]
Publicis Groupe to buy Influential
Publicis Groupe entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital […]
Amazon Business’ Smart Business Buying – new commercial with pirates
Amazon Business worked with leading independent creative agency, Joint, to bring to life a fantastical tale of pirates navigating the high seas with a little help from Smart Business Buying […]