Author: Newsroom
OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign
To activate its partnerships with Roland Garros and Wimbledon, OPPO, the leading global technology company, and creative agency Sid Lee, created a 360 global campaign. The brand wanted to celebrate its global […]
Hawk strikes global partnership with Azerion’s proprietary SSP to bolster omni-channel capabilities
Hawk Platform, the fully multi-channel demand-side platform (DSP), today announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Attention measurement and optimization provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront […]
Media Fact Book 2022: Romanian media market to exceed €640M
In 2021, the second year of the pandemic, the Romanian media market reached the value of 601 million euros, following a dynamic recovery of +26%. The astonishing evolution of the […]
EIB investing €475 million for wind energy in Denmark
EIB, the EU bank, is financing winds of change in energy transition towards renewable sources. The European Investment Bank lends up to €475 million to VESTAS Wind Systems A/S. The […]
Starcom and Channel 4 highlight unique personal experiences around ethnicity and age in final instalment of Brave Stories series
Media agency Starcom and Channel 4 have collaborated to produce a six-part short film series titled Brave Stories. First launched in September 2021, the series encourages people who identify as […]
BOOMN announced an update of its ecosystem
BOOMN, the premier audio-based blockchain technology company, announced an update to their ecosystem. BOOMN just touched down from BattleFin where CEO Daniel ‘Draydel’ Sado joined Jordan Fried – Founder of […]
Gruvi ice cream celebrate the awkward, clumsy moments of eating ice cream in first ad campaign by AUGE
In Italy, ice cream and gelato is an Italian institution, a passion, a diet staple. Italian ice-cream brand Sammontana have launched their first advertising campaign for Gruvi, the ice-cream stick […]
SkyDrop continues to expand drone delivery into restaurant and retail by hiring a VP of Business Development
SkyDrop continues to expand drone delivery into the restaurant and retail industries by hiring Thomas Meyer as the Vice President of Business Development to engage industry-leading brands. Thomas previously played […]
White Bullet partners with Horizon Media to stem the flow of ads to pirate publishers
IP protection and cyber safety company White Bullet announced a partnership with Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022. This partnership will bring together […]