Author: Newsroom
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Hybrid Theory promotes new leadership members
Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall […]
D&AD and WeTransfer launch free, digital masterclass to harness creativity for purposeful action
D&AD, the non-profit association for the design and advertising industries, has partnered with WeTransfer to launch Creativity as a Catalyst for Change, a free, on-demand course aimed at mid-level to […]
ING Romania selected iProspect to handle its media account
ING Bank in Romania consolidated its media buying to marketing communications agency group dentsu Romania’s media agency iProspect. Following a competitive pitch, ING will now work with iProspect in Romania. […]
Sonica signs the latest campaign for Secom® in Romania
The advertising agency Sonica signs a new campaign full of color and humor for Good Routine® by Secom®, built on Secom “Grijuliul din tine” platform initiated by Next Advertising. “If […]
DRUID expands its footprint in North America with first Canadian partner- Alacrity Solutions
DRUID, a global leader in conversational AI technology for enterprise productivity, and Alacrity Solutions, an Edmonton-based leading provider of information technology and business solutions, have entered into a partnership designed […]
New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies
Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]
Sonica Works launch in Romania – „line up” of senior concept thinkers solving briefs in 24 hours
Through the “Supersonica24” module, the team of the Sonica Works full-service advertising agency consisting of a senior “line up” solves new briefs in 24 hours, using effective creative methods such […]
VMLY&R enters Romanian advertising market
VMLY&R took over Fractal Communications, Romanian local agency part of WPP, and joins VMLY&R Commerce to offer brands a connected experience. Taking over the local agency by VMLY&R is part […]
Romanian Pi2PR opens an office in Bulgaria
With 14 years of activity on Romanian market, the independent communication agency Pi2 PR opened an office in Bulgaria, to answer the demand of its international clients to expand the […]