Author: Newsroom
OnePlus Engages FCB Inferno as Marketing Agency of Record
FCB Inferno announced its appointment as the lead creative agency of OnePlus, the global premium smartphone brand. The agency, alongside European FCB offices, including FCB Amsterdam, won the account after […]
Adults Can’t See Through Changing Behaviours in Hard-hitting Anti-Exploitation PSA from Affixxius
Multi-award winning video production agency Affixxius launches a new campaign for the Leicestershire Police and the Violence Reduction network that aims to raise awareness around child exploitation. This spot aims […]
OTP Bank Romania granted Euro 1.83M to Rara Invest through its SME Invest program
OTP Bank granted one of the largest financing guaranteed through the SME Invest Program, amounting to €1.83M (RON 8.9M) to Rara Invest SRL, to support the development investments of the […]
Adnami receives seven-figure investment to expand internationally
Following massive growth, the Danish-based tech company Adnami, specialising in programmatic high impact advertising solutions, has received a seven-figure sum of investment to scale internationally. This will enable Adnami to […]
Total Media Behind BritBox Launch of New Series Of Spitting Image
Streaming service BritBox has worked with Total Media and Picnic Media to drive subscriptions via an entirely new mobile ad format called Swipe Right. Inspired by dating apps, the ‘Swipe […]
Study: Romanians are afraid of data theft and feel they don’t control their money when making online and mobile payments
A recent study conducted by Reveal Marketing Research unveils the main barriers that prevent people from making online payments or using mobile banking applications for banking transactions. Although cash payments […]
Silviu Antohe takes over as ECD at Mullen Romania
Mullen Romania appointed Silviu Antohe as its new Executive Creative Director, a position from which he will coordinate the creative operations of the agency. Hortensia Nastase, VP Creative Services, Lowe […]
Felician Pop: “How you handle the personnel situation tells a lot about you as a person and how you want to handle your business”
Launching the company Pop Engineering was “a baby born from love, that is taken care of by 50 employees, professionals and motivated people, alongside which we succeeded in reaching a […]
Pathfinder 23 wins the global Carlsberg Group E-commerce assignment following multi-agency pitch
Carlsberg Group, one of the leading brewery groups in the world, has entrusted Pathfinder 23 execution of key Global E-commerce projects.After a multi-agency pitch, Pathfinder 23 were successful in winning […]
Serviceplan Beijing’s ‘Truly Mystical’ Campaign for New Budweiser Fruit-Flavoured Beer Goes Viral in China
A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital […]