Author: Romanita Oprea
Closing the technology deficit could add up to $3 trillion of revenue for European companies, Accenture report finds
New research from Accenture finds that European companies could generate up to $3.2 trillion in additional revenue by 2024 if they were to close the technology deficit against their counterparts […]
Heineken® Silver launches the campaign “Refresh your Music”
In a world where we can all get stuck by listening to our favorite music genres, Heineken® Silver aims to shake things up a bit and encourage music lovers to […]
Catalin Dobre is inducted as the newest member of the Golden Drum Hall of Fame
Catalin Dobre, Co-CEO and Chief Creative Officer of McCann Worldgroup Romania & Regional Creative Director McCann CEE is the newest member of the Golden Drum Hall of Fame, in this […]
Gabriel Eremia: I felt the need to give something tangible for the new generation of marketeers
Gabriel Eremia, professional with over 15 years of experience in the development and implementation of integrated marketing, communication and product management strategies, launched Advertising Unplugged, a learning and improvement platform for […]
Romania: Bergenbier S.A. strengthens its portfolio in the premium segment
Bergenbier S.A., part of the Molson Coors group, launches two products with 0.0% alcohol in the premium segment. Staropramen 0.0 and Stella Artois 0.0 strengthen the company’s portfolio, which in […]
Novelties and changes for Effie Awards Romania 2023
EFFIE Awards Romania 2023 brings some important news in this special edition celebrating 20 years of experience, excellence and creativity in the Romanian marketing and communication industry. On February 6, […]
Golden Drum 2023 comes back to Portorož
This year’s 29th International Festival of Creativity, the Golden Drum, is going back to its roots, to its creative essence, back to the basics. With the opportunity to connect with […]
Ekaterina Bazhanova: It’s important to make sure that our artists are financially sustainable
Ekaterina Bazhanova is one of the best independent artist managers in Russia. Her experience varies from TV-show production to artist management and being in entertainment industry for more than 10 […]
New speakers announced at IAA’s conference Creativity4Better
November 3rd 2022 is shaping up to be a day to remember! We’re excited for the start of our long-awaited in-person IAA Global Conference, with top speakers joining us from all corners of […]
Tommy Hilfiger collaborates with British designer Richard Quinn to create a limited-edition capsule
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the launch of the Fall 2022 Tommy Hilfiger X Richard Quinn capsule, co-designed by Tommy Hilfiger and celebrated designer […]