Author: Romanita Oprea
Crafters: Communication tends to be more conversational and human
AdHugger continues the series about the Romanian PR industry with Alexandra Enachescu and Oana Odobescu, Co-Founders Crafters, and talked about the impact of the new technologies, AI, VR, what the future […]
Madalin Munteanu, Pandorra Story Style: AI is a game-changer in terms of efficiency and impact in our campaigns
AdHugger continues its series about the Romanian PR industry with Mădălin Munteanu, Communications Manager at Pandorra Story Style, discussing about how the agency sees the landscape at this moment, the […]
Tommy Hilfiger unveils K-POP Superstar JISOO as Ambassador in Fall 2024 campaign
Tommy Hilfiger welcomes globally renowned musician and actor JISOO to the Tommy Family for the brand’s Fall 2024 campaign. Embracing the vibrancy and bustle of New York, the campaign follows […]
Veronica Plăcintescu, Oxygen: Our industry is about engaging in meaningful dialogues that have a lasting impact
AdHugger continues the series about the Romanian PR industry that started last week, with Veronica Plăcintescu, Head of PR at Oxygen, and had a lovely talk about recent years, the […]
Raluca Zamfir, RAN Communcation: The ability to be reactive and flexible is a must
Raluca Zamfir, Managing Partner RAN Communication Agency, continues the series AdHugger started recently about the Romanian PR industry and opened up about what clients want, the way the new technologies […]
DiFine PR develops the rebranding and communication strategy for Dulcinella Romania
DiFine PR has taken over, since August, the responsibility for corporate communications, employer branding and influencer marketing for Dulcinella Romania, a brand that operates a network of 18 confectioners and […]
Raiffeisen Bank Romania to endorse #TheAlternativeSchool & Young Lions Digital
For all creatives aspiring to global achievements and a unique study and competition experience at Cannes Lions, the world’s most influential creativity festival, #TheAlternativeSchool, along with Raiffeisen Bank Romania, the […]
MEDIA Central and Flipp join forces to create a global leader in drive-to-store marketing
MEDIA Central Group (“MEDIA Central”) and Flipp Group (“Flipp”), leading providers in the European and North American market for drive-to-store marketing, announce a strategic partnership. In today’s rapidly evolving retail […]
Dan Alexandru Barbu (Matteale Consulting): “Generative AI, will continue to advance, enhancing creative industries and content creation”
From automating repetitive tasks to improving decision-making processes, AI offers significant opportunities for efficiency and innovation. AdHugger sat down with Dan Alexandru Barbu, CEO Matteale Consulting Services, and had a […]
THE DROP signs anti-drug campaign dedicated to young people for BEACH, PLEASE! festival
BEACH, PLEASE! festival and the Ministry of Internal Affairs, through the National Anti-Drug Agency (ANA), are launching an anti-drug campaign dedicated to young people, signed by THE DROP. Now on its third edition, […]