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Cohn&Jansen signs the George Business launching campaign

Serena Williams returns to the court as new Heineken® 0.0 global ambassador

Stefan Sagmeister headlines D&AD Festival 2026

UK Packaging Pact launches to unlock progress in transforming packaging

BBH Funds Future Generation of Talent with Sixth Year of Barn

Effie Worldwide reveals the contenders for its 2025 Global Best of the Best Effie Awards

Pumpkin appoints former Interbrand VP Joe Stubbs as Chief Strategy and Transformation Officer

Dentsu Creative Italy launches new Birra Moretti campaign celebrating the authenticity of eating, the way we like it

EasyPay invests over €500,000 in 2026 for digitalize receptions in Romanian clinics

Mediascope contributes to the Mercedes-Benz Bucharest Fashion Week 26/27 experience through a digital ecosystem of integrated installations

Author: Romanita Oprea

Romanita is Communication Consultant and journalist and, during her career, was editor in chief for the Romanian edition of Campaign and worked for Strategic.ro, Smark.ro, IQAds.ro, Ad Maker, MediaWeek, Biz publications and was also producer of “Marca Inregistrata” TV show

Skanska succesfully completes the transaction for the sale of buildings 6.2 and 6.3 in Campus 6, Bucharest

After selling the office buildings 6.2 & 6.3 in Campus 6 for 97 million euros, Skanska now transfers them to the new owner, S IMMO AG. The transaction that took […]

June 18, 2021June 18, 2021 Romanita Oprea Business, Finances

Grapefruit launched Digital Evaluator

The digital agency Grapefruit proposes itself to awaken the Romanian digital industry. Digital Evaluator is an assessment tool meant to help the organizations analyze and evaluate their digital maturity. The Digital […]

June 18, 2021June 18, 2021 Romanita Oprea Digital & Media

Takeaways from Shopgrade, The Forum for Romanian Retail Marketing

The third edition of Shopgrade saw dozens of representatives from brands, agencies and retailers re-uniting for a full day of research reports, trends analysis and solutions showcase. With a line-up […]

June 11, 2021July 9, 2021 Romanita Oprea All News

Romania: Marius Goleanu is KUBIS’s new Head of Innovation

Marius Goleanu has been with KUBIS for the last seven years, and starting this month, he acts as Head of Innovation. His new mission focuses on creating unique experiences for […]

May 28, 2021May 28, 2021 Romanita Oprea Creativity

Favbet rebranded and chose Adrian Mutu as the brand’s image in Romania

During an event in Bucharest on May 26th 2021, Favbet announced its rebranding, as well as its plans for the next years, bringing in front of the journalists, though a video-call, two […]

May 27, 2021May 27, 2021 Romanita Oprea Branding, Business

86% Romanians used natural or organic ingredients when preparing food in 2020

According to the study “The impact of the COVID-19 pandemic on food consumption”, conducted by Starcom Romania, Romanians have been thoughtful about food spending in the last year and have […]

May 27, 2021May 27, 2021 Romanita Oprea Consumption Habits, Marketing

How will the new shopping behaviour look like we find out at Shopgrade 3

13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take […]

May 21, 2021May 21, 2021 Romanita Oprea Consumption Habits, Creativity, Events, Marketing

The 2021 Spring Tommy Icons Collection has been launched

Tommy Hilfiger has launched the Spring 2021 TOMMY ICONS Womenswear collection. It is inspired by the mood specific to the Palm Beach country clubs and the colorful architecture of the […]

May 13, 2021May 13, 2021 Romanita Oprea Business

18 Awards for Burger King’s Moldy Whopper Campaign at Clio Awards

The well-known Burger King “Moldy Whopper” campaign, created by Publicis (Bucharest and Madrid), INGO Stockholm and David The Agency Miami, won big once again at an international creative awards competition, […]

April 29, 2021April 29, 2021 Romanita Oprea Creativity, Festivals & Awards

Vice wants to teach Google the Romani language to help fight iliteracy

The Roma minority is one of the largest ethnic minorities in Europe. There are an estimated 10 to 12 million Roma living in Europe and they are among the most impoverished populations in […]

April 28, 2021May 10, 2021 Romanita Oprea Creativity, Digital & Media

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