Author: Romanita Oprea
Godmother launches the digital agency Cognition
Cognition is the only Romanian agency member of the Neuromarketing Science & Business Association and in defining its digital communication strategies it combines insights, expertise and top-notch technologies, as it […]
APT changes its name to PROHUMAN APT and foresees a turnover of over EUR 70 mil in 2022
APT Group, top 3 in the Human Resources services market, with a history of over 25 years, with revenues of 64 mil Euro and almost 4000 employees in 2021 changes […]
Starcom Romania launches the Purchase Journey study
Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as […]
NTT DATA Centre in Sibiu, inaugurated during the opening ceremony of FITS
NTT DATA Romania inaugurated its new office in Sibiu on Friday, June 24th, in an artistic atmosphere, embracing its Japanese heritage. The event took place at the same time as […]
Digital solution PlanRadar is used on 1,000 construction sites in Romania
PlanRadar, the digital SaaS platform for field management of documentation, tasks and communication in construction and real estate projects, is used in over 1,000 construction sites in Romania, less than […]
Oxygen is the first carbon-neutral integrated communications agency in Romania
Oxygen is the first integrated communications agency in Romania to offset its carbon footprint and become carbon-neutral. The agency also launches a new department providing companies strategic consulting and communication […]
The “no pain, no gain” myth about stress
by Loredana Popasav, Transformative Coach, Mentor, Humanist, Diversity & Inclusion specialist When I first started my career as a coach, my teachers were praising me for the speed I was […]
An Open Letter to the Advertising Technology Industry from MGID
Russia’s attack on Ukraine stretched into its sixth day on 1st March, with a huge armoured convoy moving toward the capital, Kyiv, and major cities hit by more heavy shelling. […]
Altex comes back to the charismatic communication that is known for, in the most recent corporate campaign signed by DDB Romania
Altex, the leader of the retail market, and the one has always been injecting “normality” in Romanians’ lives, puts the accent on a series of modern services, meant to transform […]
GroupM experts: Media budgets, +17% in 2021 vs 2020
The GroupM This Year, Next Year 2021 report announces record increases for the global media market. 2021 brought up a 21% growth, powered mainly by digital advertising which went up […]