Author: Romanita Oprea
Bergenbier S.A. brings the spirit of Madrid to their premium portfolio
Bergenbier S.A., part of Molson Coors Beverage Company group extends its premium portfolio with a Mediterranean-style beer which invites the consumers to discover the Madrid lifestyle, El alma de Madrid, […]
Calvin Klein unveils new Spring 2025 campaign starring Bad Bunny
Calvin Klein today unveils the latest installment of its Spring 2025 campaign starring multi-platinum recording artist and 3x GRAMMY® Award-Winner Bad Bunny in his debut with the brand, styled in […]
GIA from Garanti BBVA becomes the first AI finfluencer in Romania
In a groundbreaking move for the local banking sector, Garanti BBVA Romania introduces GIA, the country’s first AI finfluencer. Initially launched in June 2024 as a chatbot aimed at enhancing […]
Tommy Hilfiger and Sofia Richie Grainge introduce a new era of sofistication
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Sofia Richie Grainge as its newest design collaborator. A brand ambassador since June 2024, Sofia will launch her first […]
Calvin Klein launches new campaign starring Lily Collins
Calvin Klein today unveils its Spring 2025 campaign starring actor Lily Collins in her debut for the brand. In the campaign directed and shot by Charlotte Wales, Lily embodies pure […]
Ipsos becomes the leader of social and government research in Australia with the acquisition of Whereto Research
Ipsos, one of the world’s leading market research companies, announces the acquisition of Whereto Research, a key player in public sector research in Australia. Based primarily in Melbourne, Whereto Research […]
Andra Iacob takes over the Chapter 4 Romania agency: a new vision for strategic and sustainable communication
The communication agency Chapter 4 Romania announces the appointment of Andra Iacob as Managing Director. In her new role, Andra will lead the agency’s strategy and development in Romania. Previously […]
Cristiana Belodan returns to the world of advertising agencies as Managing Director MullenLowe Romania
MullenLowe Romania announces the appointment of Cristiana Belodan to the agency’s top management, in a move that reinforces its reputation as a strategic partner to clients. Cristiana joins the group’s […]
Romanian integrated communication agency Oxygen undergoes brand uplift
Sixteen years after its establishment, Oxygen undergoes brand uplift to reflect its new positioning as a forward-looking agency with creativity at its core. The new slogan, Creators of the Future, […]
Oxygen selected, for the 3rd time in a row, as PR & internal communication agency for PPC
Oxygen was appointed, following a complex selection process, the PR and internal communication agency of the Romanian companies of the PPC group, a regional leader in the field of energy […]